Welcome to PJM Consulting
On-Demand Product Marketing & Product Management for Software Companies
We are a consulting firm that provides product marketing assistance to Software and Hardware companies. What type of assistance? Any strategic or tactical marketing issue that calls for senior personnel, expertise or management bandwidth, that currently isn't available internally within your company.
Do you need and "outside view", advice on software marketing strategy from someone who has "been there before"? PJM Consulting specializes in working with CEOs and other senior executives on the most difficult issues, helping to eliminate those very costly "first time" errors and to optimize a company's marketing structure, strategy, tactics and results.
Do you currently have a hole in your team and need an interim CMO or VP Marketing? PJM can provide one.
Entering international markets or indirect distribution for the first time? PJM has many years of experience successfully planning and executing new product management, marketing and distribution strategies; we can head up the effort to get you off on the right foot..
With many years of experience in building and leading Software and related Technology companies, PJM Consulting is a ready source for expert advice and hands-on assistance, providing you with expert advise on optimizing your product marketing mix to grow your company in a highly competitive marketplace.
We have written many articles on software product marketing and software product management. Feel free to read these and many other articles on our Blog.
Our domain experience spans many market and technologies including Enterprise Software, Security Software, Consumer Software, SMB software, Retail Management Systems, IP Networking, Semiconductors, Wireless, Embedded Products, CAD, Security, Network Management, Backup Sofware, Systems Management Software, Photography Software, CMS software, Imaging Peripherals and more.
We are experts at matching technologies with market needs, planning new products, penetrating new markets, introducing totally new technology into existing markets, minimizing costs and wresting higher profits out of mature companies and product lines. Our specialty is the "tough" cases: Startups, turnarounds, hyper growth, new markets and other situations where market traction isn't optimal or not occurring at all—and needs to improve quickly.
PJM Consulting is flexible, nimble & aggressive and can design an engagement to meet the needs of the almost any client.
Typical Product Marketing/Management Consulting Engagements:
- New product planning and market feasibility studies
- Establishment/modification/implementation of worldwide distribution strategies
- New Strategies & Tactics for products that have failed to gain market traction
- Operational review of software marketing plans/staff/budgets
- Optimization of Marketing/Promotional mix within organizational budgetary constraints
- Strategic Partner Planning, Selection and Recruitment
- Software Channel strategy to add a new sales channel or penetrate a new international market
- Establish a new subsidiary and startup market penetration activities for a foriegn company entering the US market
- M&A-Acquisition/divestiture strategy to optimize the software product mix
- Provide Interim or part-time senior management including CMO,VP Marketing, VP Business Development
- Serve on Advisory Board or full Board Memberl of Early Stage Company
Management Consulting Business Software Business Strategy
Morettini on Management Blog Software Marketing Consulting
Interim Management Software Company Internet & Social Media Marketing
Contact PJM Consulting to discuss solutions to move your company to the next level today!
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