Comments on: Partnering http://www.pjmconsult.com/index.php/2005/07/partnering.html General Management and Marketing Advice for Software and Tech Companies Thu, 09 Feb 2012 01:09:27 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Phil Morettini of PJM Consulting http://www.pjmconsult.com/index.php/2005/07/partnering.html/comment-page-1#comment-53 Phil Morettini of PJM Consulting Sat, 23 Jan 2010 17:14:25 +0000 http://www.pjmconsult.com/wordpress/?p=102#comment-53 Thanks for your comment, Derek. White Labeling can be very successful. Of course it has implications for your own brand as well, but a developer that commits to this strategy in a big way can obtain a strong advantage in the OEM channel (especially important in a competitive segment such as backup), as your company has been able to accomplish. Thanks for your comment, Derek. White Labeling can be very successful. Of course it has implications for your own brand as well, but a developer that commits to this strategy in a big way can obtain a strong advantage in the OEM channel (especially important in a competitive segment such as backup), as your company has been able to accomplish.

]]> By: Derek http://www.pjmconsult.com/index.php/2005/07/partnering.html/comment-page-1#comment-54 Derek Sat, 23 Jan 2010 16:42:08 +0000 http://www.pjmconsult.com/wordpress/?p=102#comment-54 I have been working in strategic partnerships between software manufacturers and systems integrators/ITFirms for years and support your stances on partnership types and how to build/grow relationships.<br /><br />One thing that we've done very well is combine many of the benefits of the mentioned partnerships under a white-label strategy aimed to expand our partner's brand more than our own. Inherently, this strategy forces a true partnership feel with little worry of mistreating partners as clients. <br /><br />Our program has such flexibility that we appeal to businesses of all sizes--small firms to top-ranked [globally] retailers.<br /><br />This strategy has made us one of the top actors in the online backup market with significantly lower overhead than than our competitors.<br /><br />Great Article! I have been working in strategic partnerships between software manufacturers and systems integrators/ITFirms for years and support your stances on partnership types and how to build/grow relationships.

One thing that we've done very well is combine many of the benefits of the mentioned partnerships under a white-label strategy aimed to expand our partner's brand more than our own. Inherently, this strategy forces a true partnership feel with little worry of mistreating partners as clients.

Our program has such flexibility that we appeal to businesses of all sizes–small firms to top-ranked [globally] retailers.

This strategy has made us one of the top actors in the online backup market with significantly lower overhead than than our competitors.

Great Article!

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