Comments on: Search Engine Optimization http://www.pjmconsult.com/index.php/2006/03/search-engine-optimization.html General Management and Marketing Advice for Software and Tech Companies Thu, 09 Feb 2012 01:09:27 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Dana Todd http://www.pjmconsult.com/index.php/2006/03/search-engine-optimization.html/comment-page-1#comment-767 Dana Todd Thu, 05 Aug 2010 16:59:26 +0000 http://www.pjmconsult.com/wordpress/?p=75#comment-767 Hi Phil, Thanks for the comprehensive overview, and from more of a business angle than technical. As co-chair of the education committee of SEMPO, I like to see ongoing discussion to help business managers understand SEO and other search marketing activities. I agree that it's critical for business, and the really cool pay-offs go way beyond just traffic and sales. Once you start having a relationship with your keywords, you see that it's the literal language and semantics of your customers - which helps you understand how to talk to them better, and also provides free market research in an ongoing fashion for you to make business decisions. BTW, our organization is the largest trade group for search marketers, serving 40 countries around the world. Our membership fees provide public education and events, and we have a free archive of webinars and tutorials on our site that is open to anyone. Your readers are invited to learn more about this fascinating marketing practice. Location is http://sempo.org/webinars (registration required, no fees or spam). Keep up the good work! Dana Todd, co-chair Education Committee SEMPO - Search Engine Marketing Professional Organization Hi Phil,
Thanks for the comprehensive overview, and from more of a business angle than technical. As co-chair of the education committee of SEMPO, I like to see ongoing discussion to help business managers understand SEO and other search marketing activities. I agree that it’s critical for business, and the really cool pay-offs go way beyond just traffic and sales. Once you start having a relationship with your keywords, you see that it’s the literal language and semantics of your customers – which helps you understand how to talk to them better, and also provides free market research in an ongoing fashion for you to make business decisions.

BTW, our organization is the largest trade group for search marketers, serving 40 countries around the world. Our membership fees provide public education and events, and we have a free archive of webinars and tutorials on our site that is open to anyone. Your readers are invited to learn more about this fascinating marketing practice. Location is http://sempo.org/webinars (registration required, no fees or spam).

Keep up the good work!
Dana Todd, co-chair
Education Committee
SEMPO – Search Engine Marketing Professional Organization

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