Comments on: Flattening of the Growth Curve http://www.pjmconsult.com/index.php/2006/04/flattening-of-growth-curve.html General Management and Marketing Advice for Software and Tech Companies Thu, 09 Feb 2012 01:09:27 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: David Locke http://www.pjmconsult.com/index.php/2006/04/flattening-of-growth-curve.html/comment-page-1#comment-38 David Locke Sun, 18 Jun 2006 00:07:00 +0000 http://www.pjmconsult.com/wordpress/?p=72#comment-38 Why is it that it is so hard to predict when you've sold 50% of your market? That market is quantifiable. That market isn't growing. <br /><br />Why is it so hard to know when you leave the early mainstream market and enter the late mainstream market? <br /><br />Beyond predicting when the switch must be made, there are things that must be ready:<br /><br />1) The application must be rewritten to address the particular characteristics of a late mainstream user. <br /><br />2) The enactment chains that sell to this late mainstream user/customer must be deployed as well. <br /><br />3) Cost management must be in place. Cost management should not be in place before the market has changed, because it will kill wealth creation too soon. <br /><br />4) After making the above changes, find a new technolgy. Why is it that it is so hard to predict when you’ve sold 50% of your market? That market is quantifiable. That market isn’t growing.

Why is it so hard to know when you leave the early mainstream market and enter the late mainstream market?

Beyond predicting when the switch must be made, there are things that must be ready:

1) The application must be rewritten to address the particular characteristics of a late mainstream user.

2) The enactment chains that sell to this late mainstream user/customer must be deployed as well.

3) Cost management must be in place. Cost management should not be in place before the market has changed, because it will kill wealth creation too soon.

4) After making the above changes, find a new technolgy.

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