http://www.pjmconsult.com/index.php/2006/07/high-tech-article-marketing-on.html General Management and Marketing Advice for Software and Tech Companies Sat, 11 Feb 2012 23:42:20 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.pjmconsult.com/index.php/2006/07/high-tech-article-marketing-on.html/comment-page-1#comment-31 Michael Stelzner Fri, 21 Jul 2006 07:04:00 +0000 http://www.pjmconsult.com/wordpress/?p=63#comment-31 Great post Phil! White papers are still very hot (much like the weather in San Diego). There is a lot of new research about the effectiveness of white papers in lead generation. And I mean real NEW research. Turns out that they are among the most effective for lead generation, especially in the IT world. Check out http://www.writingwhitepapers.com/blog/ for a few new findings that came out in the last 48 hours. - Mike Great post Phil! White papers are still very hot (much like the weather in San Diego). There is a lot of new research about the effectiveness of white papers in lead generation. And I mean real NEW research. Turns out that they are among the most effective for lead generation, especially in the IT world. Check out http://www.writingwhitepapers.com/blog/ for a few new findings that came out in the last 48 hours. – Mike

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