The most important few words in your very good article. And much, much more easily said (or written) than done. Get your org to do that in a systematic way you solve all the BIG problems much more easily.

I always liked the quote I have heard attributed to Henry Ford… Something like if I had listened to my customers I would have built a better horse. And yes, forecasting discontinuous innovation can be very difficult… So sometimes, rather than predicting the future, with new products you have to invent the future as well… In other words build the business and sales models that are as innovative as the technology they support.
Case in point… the very first automated DNA sequencer… After 1 year on the market (and mostly unhappy customers who wanted their money back) the 3 year plan developed was based on rebuilding the way the company did business and interacted with its customers. 3 years later the actual sales… boxes, reagents and total revenue were withing 3% of the plan developed 3 years earlier.