Comments on: Trade Shows for Software & Technology Firms – Do They Still Make Sense? http://www.pjmconsult.com/index.php/2008/06/trade-shows-for-software-technology.html General Management and Marketing Advice for Software and Tech Companies Sat, 11 Feb 2012 23:42:20 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Michael http://www.pjmconsult.com/index.php/2008/06/trade-shows-for-software-technology.html/comment-page-1#comment-1502 Michael Wed, 22 Sep 2010 17:43:28 +0000 http://www.pjmconsult.com/wordpress/?p=26#comment-1502 Trade Shows are important to small and large firms in terms of making an impacting presence within the software community that you are both a competitor and an innovator. All other side benefits from Trade Shows from grabbing a potential distributor/retailer's attention to getting press coverage outside of the trade event should not be looked at as the premiere reason for a firm's participation. As mentioned above, virtual webcasts, podcasts, and other broadband based mediums of promotion have taken the forefront in grabbing exposure on a more immediate level that trade shows can't provide. Trade Shows are important to small and large firms in terms of making an impacting presence within the software community that you are both a competitor and an innovator. All other side benefits from Trade Shows from grabbing a potential distributor/retailer’s attention to getting press coverage outside of the trade event should not be looked at as the premiere reason for a firm’s participation. As mentioned above, virtual webcasts, podcasts, and other broadband based mediums of promotion have taken the forefront in grabbing exposure on a more immediate level that trade shows can’t provide.

]]> By: Karl Lingenfelder http://www.pjmconsult.com/index.php/2008/06/trade-shows-for-software-technology.html/comment-page-1#comment-5 Karl Lingenfelder Mon, 07 Jul 2008 09:05:00 +0000 http://www.pjmconsult.com/wordpress/?p=26#comment-5 Trade Shows are important, but not as important as the promoters would have you believe. They can be worthwhile for those in Tech, but for most ultimate consumers/customers, of no relevance. Also for Techs there are more cost effective ways to grow a business or learn about new gadgets, but that does not negate the value of the shows for networking and getting noticed in a more immediate way.<br /><br />With fuel costs being what they are, we will see more Virtual Shows.<br /><br />--- Karl Lingenfelder Trade Shows are important, but not as important as the promoters would have you believe. They can be worthwhile for those in Tech, but for most ultimate consumers/customers, of no relevance. Also for Techs there are more cost effective ways to grow a business or learn about new gadgets, but that does not negate the value of the shows for networking and getting noticed in a more immediate way.

With fuel costs being what they are, we will see more Virtual Shows.

— Karl Lingenfelder

]]>