Morettini On Management

The Quarterly Newsletter of PJM Consulting


spring  2019





I'd like to welcome you to the Spring 2019 edition of our newsletter. How's your business? While the world economy is slowing a bit, things are still mostly stable - although there are obviously some high profile headline risks looming. Drop me a note if you'd like to discuss how overall economic conditions are currently affecting your business, as well as anything specific to your business that's on your mind. I'd also be happy to hear from you with any questions or comments that you have on the newsletter content.

Feel free to reach out using the contact information at the bottom of the newsletter. Now let's get to the new articles. We have 3 diverse and interesting topics for our new articles this month:



Venture Capital for Software Companies: Does It Fit Your Startup?


It's hard to find a early stage software or hardware company that doesn't WANT to raise venture capital. There are a few, but they are in the minority. But the role of venture capital is misunderstood in popular culture and in fact it's not suited for most tech startups. Take a look at what we had to say about this always popular topic:  Read Article



Formulating an Effective SEO and Content Strategy for Startups


SEO and content marketing are pervasive and mainstream strategies, applicable to nearly ever type of business worldwide. But how and when should tech startups expend resources and effort on these marketing techniques?: Read Article


Are You Cut Out to Be a Tech Entrepreneur?


Like the topic of venture capital above, entrepreneurship is a popular topic which is often romanticized in our media and even among the general population. Yet this can lead folks who really aren't well-suited for the entrepreneurial life to consider taking the plunge. Here's our lists of what folks should consider before making that enormous commitment to startup life: Read Article


Your feedback is always appreciated, wether you utilize the article comment fields or send a personal note. If you like what you read, sharing this newsletter or the article links with your colleagues is always appreciated.

If you haven't joined already, check out our Linkedin Networking/Discussion Group.

Software Industry Management

If you prefer Facebook over LinkedIn, we also have a Software Industry Management Group on that platform as well:


Please think of us for your consulting or interim management needs. PJM Consulting offers a variety of customized services that can improve the revenue and profitability growth of your business, including but not limited to:

  • Coaching/advice/mentoring
  • Strategic Reviews
  • Assistance with growth initiatives such as a new division or M&A
  • Creation of  new marketing plans or distribution strategies
  • Provide Interim Senior Executives

Contact us using the information at the bottom of this newsletter. Initial consultations are always complementary!


Phil Morettini 

President, PJM Consulting













PJM Consulting offers "on-demand" management consulting and interim services for software & hardware companies (and their VC/PE investors). Contact us for a free consultation: More


Senior Management Consulting


PJM can design a consulting assignment to meet your specific needs. Whether it's coaching or mentoring,  a strategic review, forward business planning, M&A or another critical need, we'd be happy to discuss how we can help: More


Product Management & Marketing


We have special expertise and experience in customer and market facing activities. No matter whether its marketing strategy, new product planning, entering new international markets, or recruiting strategic partners, PJM Consulting can provide customized assistance: More


Distribution Channels

PJM Consulting has many years experience in developing, growing and restructuring multi-channel distribution networks. Whether you're currently have a direct-only model and desire to explore a partner network, have had a false start with a channel program or just want a "best practices" review of a successful program--PJM can help: More 


Interim Senior managers


PJM provides interim managers such as CEO/COO/Division Managers and VP-Sales/Marketing/Business Development on a full-time or part-time basis: More


SaaS management Consulting

Our firm has a specialty in the management of SaaS-based businesses. Whether you need a strategic review of your SaaS business, targeted consulting in a specific area of the business or an interim C-Level manager to fill a short term hole, we can help: More 




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