When Does a Software Industry Roll Up Make Sense?

A favorite activity of software company CEOs, particularly those with financial backgrounds and either monetary or stock capital to spend is M&A. Often this M&A is of the "roll-up" variety. But does this type of transaction make sense? We'll give our view of when it does - and when it doesn't:  Read Article

Transforming Your Tech Company Culture Through Happy Employees

How do you view the importance of  "culture" in the success of your company? There is a long sliding scale of opinions on this topic. For those that think it's important, what is the metric that you try to measure: Turnover? Productivity? Employee Satisfaction? Something Else? Here we propose a wild concept: that "Happy Employees" is the ultimate goal that can drive your culture-driven success to new heights: Read Article

Key Components of Successful Customer Loyalty Programs

A very common component of the marketing strategy among B2C companies is the concept of a customer engagement or loyalty program. But how important are these programs - and do they also apply to B2B businesses as well? Here we take a look at the key aspects of successful loyalty programs and provide some recommendations for optimizing yours: Read Article

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