Morettini On Management

The Quarterly Newsletter of PJM Consulting


Winter 2020



Happy New Year to you! Here's hoping that you and your company are off to a good start in the new year. Please check out the three all-new articles below, as well as our services on the right side of this newsletter.  If you want to contact us please use the information at the bottom of the newsletter. 


Now on the the new articles:



The Importance of Social Proof Examples in Tech Sales & Marketing


In our first article we discuss the topic of social proof in tech markets, including why it is important, when it's most important as well as some examples:  Read Article



Managing Your Tech Company Out of the Startup Phase


There are a lot more software and hardware startups in the world than there are mature tech companies that have successfully navigated the transition out of the startup phase. You're to be congratulated if your company has made it out of the startup phase. But how does this transition change your management approach? Read on for some thoughts on the matter: Read Article


8 Important Website Design Best Practices for Tech Companies


Every tech company of any consequence these days has a website. But the amount of thought and effort that goes into creating the company website varies dramatically from business to business. Here we look at eight essential practices to follow in developing and maintaining your website to maximize it's efficacy: Read Article


Your positive or negative feedback is appreciated, using the article comment fields or a personal email note if you prefer. Sharing this newsletter or it's article links with your colleagues is also appreciated.

If you haven't joined already, check out our Linkedin Networking/Discussion Group.

Software Industry Management

If you prefer Facebook over LinkedIn, we also have a Software Industry Management Group on that platform as well:


Please think of us for your consulting or interim management needs. PJM Consulting offers a variety of customized services that can improve the revenue and profitability growth of your business, including the samples below:

  • C-Level Coaching/advice/mentoring
  • Strategic Reviews
  • Assistance with growth initiatives such as a new division or M&A
  • Creation of  new marketing plans or distribution strategies
  • Provide Interim Senior Executives

Contact us using the information at the bottom of this newsletter. Initial consultations are always complementary!


Phil Morettini 

President, PJM Consulting
















PJM Consulting offers "on-demand" management consulting and interim services for software & hardware companies (and their VC/PE investors). Contact us for a free consultation: More


Senior Management Consulting


PJM can design a consulting assignment to meet your specific needs. Whether it's coaching or mentoring,  a strategic review, forward business planning, M&A or another critical need, we'd be happy to discuss how we can help: More


Product Management & Marketing


We have special expertise and experience in customer and market facing activities. No matter whether its marketing strategy, new product planning, entering new international markets, or recruiting strategic partners, PJM Consulting can provide customized assistance: More


Distribution Channels

PJM Consulting has many years experience in developing, growing and restructuring multi-channel distribution networks. Whether you're currently have a direct-only model and desire to explore a partner network, have had a false start with a channel program or just want a "best practices" review of a successful program--PJM can help: More 


Interim Senior managers


PJM provides interim managers such as CEO/COO/Division Managers and VP-Sales/Marketing/Business Development on a full-time or part-time basis: More


SaaS management Consulting

Our firm has a specialty in the management of SaaS-based businesses. Whether you need a strategic review of your SaaS business, targeted consulting in a specific area of the business or an interim C-Level manager to fill a short term hole, we can help: More 




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