Morettini On Management

The Quarterly Newsletter of PJM Consulting


Winter 2021



Happy New Year and welcome to our Winter Quarterly Newsletter! At long last we may be at least at the "beginning of the end" of the Covid Pandemic. Many software and hardware tech businesses have been forced to make dramatic changes to their operation; some painful and some that may actually boost them to their next growth spurt. 


What has been the biggest change to your business in this trying time? I'd be very interested in hearing your perspective. And we are of course always here as a resource to you, if we can assist in any way.


Our winter newsletter contains 3 new articles, as well as some popular suggestions from our catalog of existing resources.


Our first article takes a look at startup success and failure: What's the difference? The second article provides an opinion on the ever popular topic of branding. Specifically in a tech business - what is really important? Our final article discusses a now popular marketing tactic, content marketing. But how do you overcome internal objections within your company, in order to execute this tactic well? 


As always, we invite you to reach out if you have a question or comment on any of our articles - as well as anything else on your mind. Please contact me using the email address or phone number below.


Let's now go to the new articles for this quarter:



What Makes The Difference Between Tech Startup Success And Failure?


While technology companies at all stages share some common challenges on the road forward, the startup stage is a different animal. You have to do things quite differently than you will later on, if you want your startup to survive and thrive. Here's our list of the keys to making it:  Read Article



Technology Branding: What�s Really Important To Your Tech Company?


Branding is a popular, but poorly understood aspect of a company's marketing mix. And the importance of branding in a software or hardware company differs when compared to other types of companies, such as consumer product companies. Here we discuss the elements of branding which are of specific, critical importance in the tech business : Read Article


How To Overcome Objections On The Road To Exceptional Content Marketing Strategy


Unless you've been living under a rock for the last decade, you almost certainly have a basic understanding of content marketing. But for some management teams, implementing a content marketing strategy can appear challenging, and in some cases daunting. Here we talk you through the many benefits, as well as the process of justifying and implementing a content marketing strategy: Read Article


Your feedback is appreciated, whether positive or negative! Please use the article comment fields or send a personal email note if you prefer. Sharing this newsletter or its article links with your colleagues is also encouraged.

If you haven't joined already, check out our Linkedin Networking/Discussion Group.

Software Industry Management

If you prefer Facebook over LinkedIn, we also have a Software Industry Management Group on that platform as well:


Please think of us for your consulting or interim management needs. PJM Consulting offers a variety of customized services that can improve the revenue and profitability growth of your business, including the samples below:

  • C-Level Coaching/advice/mentoring
  • Strategic Reviews
  • Assistance with growth initiatives such as a new division or M&A
  • Creation of  new marketing plans or distribution strategies
  • Provide Interim Senior Executives

Contact us using the information at the bottom of this newsletter. Initial consultations are always complementary!


Phil Morettini 

President, PJM Consulting
















PJM Consulting offers "on-demand" management consulting and interim services for software & hardware companies (and their VC/PE investors). Contact us for a free consultation: More


Senior Management Consulting


PJM can design a consulting assignment to meet your specific needs. Whether it's coaching or mentoring,  a strategic review, forward business planning, M&A or another critical need, we'd be happy to discuss how we can help: More


Product Management & Marketing


We have special expertise and experience in customer and market facing activities. No matter whether its marketing strategy, new product planning, entering new international markets, or recruiting strategic partners, PJM Consulting can provide customized assistance: More


Distribution Channels

PJM Consulting has many years experience in developing, growing and restructuring multi-channel distribution networks. Whether you're currently have a direct-only model and desire to explore a partner network, have had a false start with a channel program or just want a "best practices" review of a successful program--PJM can help: More 


Interim Senior managers


PJM provides interim managers such as CEO/COO/Division Managers and VP-Sales/Marketing/Business Development on a full-time or part-time basis: More


SaaS management Consulting

Our firm has a specialty in the management of SaaS-based businesses. Whether you need a strategic review of your SaaS business, targeted consulting in a specific area of the business or an interim C-Level manager to fill a short term hole, we can help: More 




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