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Morettini on Management Blog

"I've worked with many successful executives and entrepreneurs. It's rare to find someone with Phil's insight and candor. I labelled one of his best pieces of advice as Phil's axiom. It came into play when one of my companies had an offer to license 100,000 copies of our version 1.0 software on a worldwide basis. As trepidation spread through the boardroom, I quoted Phil's axiom, "The more you sell, the more you sell." We went with the deal which turned out to be a company maker."

Jack Serfass
Board Member, Bowstreet & Swingtide

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