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You are here: Home / market research / CRM Blog

By Phil Morettini Leave a Comment

CRM Blog

For you marketers and CEOs out there, I wanted to share a great resource to educate and keep you up to speed about this important topic. Jim Berkowitz is a long-time CRM expert, and his CRM Mastery E-Journal is just packed with information on the topic. This blog does a great job of tracking industry events within the CRM space, in addition to Jim’s enlightening commentary on customer management. In my experience, high tech companies (particularly early stage) spend shockingly little time “managing the customer experience”. I find that for the most part, high tech companies aren’t even doing a good job of gathering and organizing basic data on their costomers–let alone using the data to its full potential. Maybe it’s the focus on gathering new customers, since technology changes so quickly. Anyway, I recommend to take a look at Jim’s E-Journal–let me know what you think.

Phil Morettini
PJM Consulting
www.pjmconsult.com

Filed Under: market research, Online Marketing, Product Marketing/Management, sales

About Phil Morettini

Phil Morettini is the author of the Morettini on Management Tech Blog and President of PJM Consulting. Mr. Morettini has an extensive C-level software and hardware company executive background. PJM Consulting provides management consulting and interim management services to technology companies.

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