Online Marketing Widgets

In this article I thought that I’d provide an update to my online marketer’s bag of additional free tools that I’ve run across on the Web–and which I found useful:

Domain Age Checker -The age of your websites domain is factored into the rankings of some search engines. If you are thinking about buying an existing domain, this can give you an indicator of its age. Older domains get a slight edge in the search engine rankings.

Keyword Cloud – I found this one to be really neat. It provides a graphical representation of the keywords on a website page, as well as a listing of the frequency of keywords in tabular form. This is a really good starting point in evaluating an existing site relative to target keywords.

Future PageRank – Another unique little tool. This one queries the 10 Google Data Centers, to see if a particular page is ranked differently on any particular Google server vs. the rest. If there is an outlier, it could indicated that there is an upgrade or downgrade in PageRank coming for that webpage.

Bid Stats
Bid Stats is a tool to automate the monotonous task of checking keyword prices. It queries the Overture Bid database and compiles useful statistics to help you make decisions on keywords, such as if you want to bid on them, or develop content around them. Although the numbers will be different for Google Adwords (almost always higher), it still gives you a good idea of the competitiveness of your target keywords in both the PPC and SEO world. You can enter up to 15 keywords to compile the statistics about, and simply enter one keyword or phrase per line.

Website Promotion and Targeted Link Popularity – This is a nice tool which assists you in finding other websites which could provide high value to your site, if there was a backlink listed to your site. You simply input up to seven websites which are your competitors, have similar visitors to your site, or offer similar but non-competing products and services to your site. The tool returns to you a list of sites that are linked to at least two of the sites that you input. This is a great way to find sites that you can pursue links on, either via PR, link exchange, or some other strategy.

That’s what’s new to the toolbag this month! Drop me a note, or post a comment and let me know if any of these prove useful to you.

Phil Morettini
PJM Consulting
www.pjmconsult.com