Let’s talk about another great way of promoting your High Tech product or business on the Internet. One of the best ways to bring QUALIFIED prospects to your site is by publishing whitepapers.
In a previous column, I wrote about WhitePaperSource.com. This is still a great place to start if you are thinking about writing a new White Paper, or even starting a long term white paper campaign. I consider it the authoritative source of information on white papers as a form of promotion. There are forums there where experts reside to answer whatever questions that you may have about this important form of promotion.
The reason that white papers are so important, relative to other forms of promotion, is because they are credible. In fact, if you write a truly great white paper it won’t be viewed by the reader as a form of promotion at all–but as a key information source in the search they are on to solve a particular business problem. So don’t waste your time writing a thinly veiled product advertisement. Write a really useful white paper that will build your company or product’s image as a leader in your business category–and one whose products and services should be checked out FIRST.
I wanted to provide you with some great additional online resources for your white paper campaigns:
PLACES TO LIST YOUR WHITE PAPERS
IT AND TECHNOLOGY TOPICS
GENERAL BUSINESS AND VERTICAL MARKETS
So there you go, some additional resources for you Technology and Software white paper campaigns. Check them out and let me know what you think. Since this is my last column of 2006–Happy New Year–let’s have a chat in 2007!