PJM Consulting

  • Home
  • About Us
  • Services
    • General Management Consulting
    • Interim Executive Management
    • Product Management & Marketing
    • SaaS Management Consulting
    • Business Development Services
    • Distribution Channels
    • Digital Marketing Services
    • Sales Management Consulting
  • Morettini On Management Blog
  • Resources
    • NEWS
    • Morettini on Management Videos
    • LINKS
  • Contact Us
You are here: Home / Marcom / Publishing White Papers on the Web

By Phil Morettini Leave a Comment

Publishing White Papers on the Web

Let’s talk about another great way of promoting your High Tech product or business on the Internet. One of the best ways to bring QUALIFIED prospects to your site is by publishing whitepapers.

In a previous column, I wrote about WhitePaperSource.com. This is still a great place to start if you are thinking about writing a new White Paper, or even starting a long term white paper campaign. I consider it the authoritative source of information on white papers as a form of promotion. There are forums there where experts reside to answer whatever questions that you may have about this important form of promotion.

The reason that white papers are so important, relative to other forms of promotion, is because they are credible. In fact, if you write a truly great white paper it won’t be viewed by the reader as a form of promotion at all–but as a key information source in the search they are on to solve a particular business problem. So don’t waste your time writing a thinly veiled product advertisement. Write a really useful white paper that will build your company or product’s image as a leader in your business category–and one whose products and services should be checked out FIRST.

I wanted to provide you with some great additional online resources for your white paper campaigns:

PLACES TO LIST YOUR WHITE PAPERS

IT AND TECHNOLOGY TOPICS

http://www.keyitsolutions.com/

http://www.itpapers.com/

http://www.tecwhitepapers.com/

SOFTWARE

http://www.softwareceo.com/white_papers.php

NETWORK SECURITY

http://www.securitydocs.com/

GENERAL BUSINESS AND VERTICAL MARKETS

http://www.bnet.com/whitepapers.html’

So there you go, some additional resources for you Technology and Software white paper campaigns. Check them out and let me know what you think. Since this is my last column of 2006–Happy New Year–let’s have a chat in 2007!

Phil Morettini
PJM Consulting
www.pjmconsult.com

Filed Under: Marcom, Online Marketing, Promotion, Social media Tagged With: online, Promotion, White Paper

About Phil Morettini

Phil Morettini is the author of the Morettini on Management Tech Blog and President of PJM Consulting. Mr. Morettini has an extensive C-level software and hardware company executive background. PJM Consulting provides management consulting and interim management services to technology companies.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Article Categories

  • B2C
  • Business Development
  • Business Models
  • Corporate Strategy
  • Distribution Channels
  • enterprise software
  • Financing
  • General Management
  • hardware
  • Interim Executive Management
  • Marcom
  • market research
  • Mergers & Acquisitions
  • mid-market
  • Online Marketing
  • Operations
  • Pricing
  • Product Marketing/Management
  • Promotion
  • Retail
  • SaaS
  • sales
  • Social media
  • Software/Product Development
  • Startup/Early Stage
  • Uncategorized
  • VARs
  • Videos

Article Tags

B2B business model CEO channel channel sales consultant consulting consumer software Corporate Culture direct sales distribution distributor early stage Google growth hardware high tech internet M&A management market marketing Microsoft online Phil Morettini PJM Consulting product Product Development product management product marketing Promotion SaaS SaaS startup sales sales force seo software startup Startup Management strategy tech technology VAR VC Venture Capital

Article Archives

Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

Follow Us On Your Favorite Social Media

  • Facebook
  • Twitter
  • Google+
  • YouTube
  • Reddit
  • LinkedIn
  • Email
  • RSS Feed

 

Privacy Policy

Subscribe to the Morettini on Management Newsletter, Hosted on LinkedIn:

© 2004-2022 PJM Consulting Some Rights Reserved