I’ve spent a fair amount of time talking about Search Engine Optimization in the past. The reason is that in the new century, this is as fundamental to marketing success as print advertising in the last fifty years, and maybe billboard advertising in the fifty years previous to the last fifty. The details and tactics of marketing change, but goals don’t really–getting your products and business in front of prospective customers. It would be really hard to find a business of any size these days that doesn’t have a website. If they don’t, they are probably on the same path as the carriage builders of the early 1900’s–becoming extinct.
That’s why I spend so much time exploring SEO: it is nearly universally critical to the market presence of every company, especially high tech and software companies. So here is one more new technique that you can use to build your company’s Internet presence, including the always present goal of improving your ranking in Search Engine Results for the keywords important to your business.
Online bookmarking, also known as “tagging” is a way of making available to others online, your recommendations on interesting content to visit on the Internet. Think of it as making your browser “bookmarks” or “Favorites” available publicly. In fact, most social bookmarking services allow you to upload your bookmarks/favorites into their system to streamline the process. You often have the choice of making your bookmarks available to just people you are acquainted with, or broadly to the public.
While this is a neat thing to do for a consumer from a Web 2.0 perspective, this activity also can have application to online marketers, if used correctly. You simply bookmark or tag the articles that you’ve written and posted online, press releases, news stories, etc.–any important and interesting content related to your company. In doing this, you get the opportunity to include your name, company name and a link to your company’s website in the tag detail. This will create some organic traffic to your site, but will also be of assistance in improving the SEO rankings of your site.
Some people consider this to be spamming, but it really isn’t. You are simply tagging interesting things for people in your industry to find easily. I recommend that you also include your other interesting bookmarks along with your company-specific content, to minimize any concerns.
Now this is a bit of work, even for one social networking service. For maximum effect, you want to cover as many social networking services as possible.
I’ve come across another great, free website that’s assists you in doing just that, greatly limiting the labor involved. It’s called ONLYWIRE. You can use this site to place a tag across multiple social bookmark sites(currently 16 different sites). Using OnlyWire you only have to place the tag once, instead of 16 different times if you tried to do this manually. It requires you to visit the 16 sites and open an account first (which you’d have to do anyway), which is a bit of work–but OnlyWire then increases your productivity tremendously from there on. I’ve been using it for a couple of months and found it to work great. Give it a shot and let me know what you think!