This is an age-old question facing software and hardware companies. In this article we’ll examine the pros and cons, as well as the specific conditions that should drive your decision process. Two basic options confront a tech company considering a foray outside of their home market: Set up your own subsidiary, hiring your own employees […]
Search Results for: international
How Soon Should Your Software or Hardware Company Go International?
This is a question that frankly doesn’t come up often enough at early stage tech companies. There is usually an assumption that you first conquer your home market and then sometime WAY down the road when you are already flush and successful, it will be time to expand internationally. US-based tech companies are most guilty […]
International Distribution of Software Products
Have your ever heard (or thought) the following? “We’re a startup software company. We’ll attack our home market first, then think about international software distribution later.” Wrong answer! (In a lot cases, anyway). I work with a lot of startups and I hear the above all too often, especially when the founder or CEO comes […]
Securing the First 100 Customers for Your SaaS Startup
You’re a SaaS startup CEO, or maybe a VP-Marketing or VP-Sales. Or you hold some other appropriate early stage, senior executive title – no matter. The company has come up with an interesting idea and built a prototype. You’ve raised a seed round, flew headlong into development and now at long last have a product […]
6 Common Areas Where a Tech Company Startup Budget is Wasted
One of the most important skills that an early stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task as senior managers are dealing with so many unknowns it is often hard to know where to spend – and where not to. […]
- 1
- 2
- 3
- 4
- Next Page »
