So, looking around for a really big opportunity that isn’t yet being served? Look no further than the High Tech house. Yes, I know, all the big computer and consumer electronics companies are investing billions in the market for pumping entertainment content via fat pipes into and throughout the home. And no doubt, this is […]
Software as a Service
How should Software be delivered to users? Via traditional licenses? As “free” services supported by advertising? Or using a rental model referred to under several different labels such as Hosted, ASP, On Demand or SaaS. This has been very much in debate over the last few years. Back in the dot-com boom, the selling of […]
Apple Computer
Apple Computer–one of my favorite topics in Corporate & Marketing Strategy. This is a company that apparently is even more hardy than felines–they seem to have already used up more than 9 lives. Apple has so many boom-bust cycles, and has been given up for dead multiple times. Today they are again on top of […]
