Branding is a favorite topic among many corporate executives and entrepreneurs, including those leading tech companies. Many companies spend an inordinate amount of time on technology branding; others, not so much. I find that there is a wide variance in how seriously it’s taken by the management teams of software and hardware companies. This is […]
Is There a Long-term Trend Away from Major US Tech Hubs Toward Distributed Teams & Remote Work?
This is a pretty hot topic as we sit here in such uncertain times. Economic downturns and other societal difficulties have often been the catalysts for major structural changes, both in business best practices and society at large. So are we really going to see widespread fleeing of companies and tech employees away from the […]
4 Common Types of Legal Issues Facing Software and Hardware Tech Startups
In most startups the founders are excited by a novel technology. Or maybe a new marketing approach or distribution strategy. Rarely is a group of founders enthused to be thinking about potential legal issues for startups that might trip them up. Unless there’s a lawyer among the founders, of course:-) But for almost every tech […]
The Series A Funding Squeeze
More and more startups are getting seed funding these days and have for a number of years. That’s a good thing. Below we’ll discuss some of the reasons for this phenomenon. But at least partially as a result of this good fortune for software, SaaS and other startups, a second phenomenon has occurred along with […]
Key Components of Successful Customer Loyalty Programs
While the majority of our clients have B2B oriented businesses, quite a few are engaged in B2C markets as well. In many B2C markets the topic of how to sustain engagement with customers long term, thus creating “loyalty”, is essential. This is especially true with the effect that the Internet has on the ability of […]
