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You are here: Home / Archives for Corporate Strategy

By Phil Morettini 2 Comments

Key Components of Successful Customer Loyalty Programs

While the majority of our clients have B2B oriented businesses, quite a few are engaged in  B2C markets as well. In many B2C markets the topic of how to sustain engagement with customers long term, thus creating “loyalty”, is essential. This is especially true with the effect that the Internet has on the ability of […]

Filed Under: Corporate Strategy, Marcom Tagged With: B2B, B2C, brand, branding, customer engagement, customer experience, customer loyalty programs, customer loyalty software, loyalty software, WhisQR

By Phil Morettini Leave a Comment

Transforming Your Technology Company Culture Through Happy Employees

I’ve written about corporate culture a number of times in previous articles. While not as well-covered as the “harder” sciences of business management, it is still a topic of great interest to many tech businesses. In this article I’ll discuss 5 categories to consider if you have an interest in improving employee relationships, leading to […]

Filed Under: Corporate Strategy Tagged With: company culture, corporate culturre, employee engagement, employee morale, employee productivity, Employee retention, employee satisfaction, happy employees, tech company culture, technology company

By Phil Morettini 3 Comments

When Does a Software Industry Roll Up Make Sense?

In the software business, probably the second most popular topic (after VC funding) is mergers and acquisitions, or M&A. That’s likely because they both have to do with MONEY and folks tend to light up when dollar signs are involved. There are many types of tech M&A transactions, and specifically software and SaaS M&A transactions. […]

Filed Under: Business Models, Corporate Strategy, Mergers & Acquisitions Tagged With: acquisitions, M&A, PE, platform company, Private Equity, roll up, software company, software industry, strategy

By Phil Morettini 2 Comments

Venture Capital for Software Companies: Does It Fit Your Startup?

Getting funded by a Venture Capital firm is one of the most discussed topics for startup CEOs in SaaS, mobile software and hardware companies. Venture Capital for software companies is the “Holy Grail” of the early stage set. To many, it implicitly means to people that you’ve “got something”. It’s considered an endorsement of future […]

Filed Under: Corporate Strategy, Financing Tagged With: CEO, Institutional capital, mobile software, SaaS startup, software company, VC, Venture Capital, venture capital for software

By Phil Morettini Leave a Comment

8 Obvious (and Not So Obvious) Keys to Tech Startup Success

A lot of tech startup success advice tends to be recycled over and over. I do find that much, but not all, of that conventional wisdom tends to ring true in a high percentage of circumstances. But I also think that it’s important to be open to strategies and tactics that go against the grain […]

Filed Under: Corporate Strategy, Startup/Early Stage Tagged With: consultant, consulting, early stage, high tech, management, Phil Morettini, PJM Consulting, SaaS, software, startup, startup success, strategy, successful tech startups, tech, tech startup, tech startup success, tech startups, technology

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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