The discussion on whether tech companies need remote offices has diverse opinions. While it may seem like a simple topic on the surface, the decision to spend precious resources on additional physical locations is actually quite complex. Where your opinion falls on this topic depends upon many factors. Including but not limited to: Your personal […]
Corporate Constraints in Tech Product Strategy Development
It’s obviously important to have as good a product strategy as possible in any company, but especially in the dynamic, fast-moving markets that software and hardware companies often compete in. Corporate strategy development is critical for tech product companies. But I also subscribe to the old notion that it’s better to have an average strategy […]
Accessing Remote Software Markets
More often than not, software companies start off selling and marketing in their home market. This isn’t always the case, but it is true in the vast majority of cases. This occurs when a home market focus is intended to build an initial reference customer list of 10-20 customers, or lasts until the company establishes […]
A Software Startup Video Case Study
Selling and Marketing Software Through the VAR Channel: Morettini on Management Video Series
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