The discussion on whether you need a remote office or offices in software and hardware companies is one which has diverse opinions. While it may seem like a simple topic on the surface, the decision to spend precious resources on additional physical locations is actually quite complex. Where your opinion falls on this topic depends […]
Extending ROI With Spin Off Technology Products
Many software and hardware businesses, particularly smaller ones, are religiously focused on a specific vertical market and don’t think to spin off technology for other purposes. As well they should; focus is one of the most important attributes that can bring a business from startup to a strong growing business. This is often one of […]
Platforms, Applications and the Software Market Lifecycle
In the early days of a software market segment people building new software often try to be all things to all people. The segment is usually growing fast and the idea is to meet as many market needs as possible. But as a segment expands, becomes more competitive (sometimes fiercely competitive) and eventually matures, the […]
Corporate Constraints in Tech Product Strategy Development
It’s obviously important to have as good a strategy as possible in any company, but especially in the dynamic, fast-moving markets that software and hardware companies often compete in. But I also subscribe to the old notion that it’s better to have an average strategy with great execution than the other way around. At the […]
Accessing Remote Software Markets
More often than not software companies start off selling and marketing in their home market. This isn’t always the case, but it is true in the vast majority of cases. Whether this home market focus is intended just to build an initial reference customer list of 10-20 customers, or lasts until the company build a […]
