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You are here: Home / Archives for Distribution Channels

By Phil Morettini Leave a Comment

The Remote Office in Tech Sales & Marketing

The discussion on whether you need a remote office or offices in software and hardware companies is one which has diverse opinions. While it may seem like a simple topic on the surface, the decision to spend precious resources on additional physical locations is actually quite complex. Where your opinion falls on this topic depends […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, sales Tagged With: B2B, channel, channel sales, consultant, consulting, direct sales, distribution, distributor, early stage, growth, hardware, high tech, market, marketing, Phil Morettini, PJM Consulting, Promotion, SaaS, sales, sales force, software, startup, strategy, tech, technology

By Phil Morettini 1 Comment

Extending ROI With Spin Off Technology Products

Many software and hardware businesses, particularly smaller ones, are religiously focused on a specific vertical market and don’t think to spin off technology for other purposes. As well they should; focus is one of the most important attributes that can bring a business from startup to a strong growing business. This is often one of […]

Filed Under: B2C, Business Models, Corporate Strategy, Distribution Channels, enterprise software, General Management, hardware, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, channel, consumer software, distribution, early stage, growth, hardware, high tech, management, PJM Consulting, product, Product Development, software, startup, strategy, tech

By Phil Morettini 1 Comment

Platforms, Applications and the Software Market Lifecycle

In the early days of a software market segment people building new software often try to be all things to all people. The segment is usually growing fast and the idea is to meet as many market needs as possible. But as a segment expands, becomes more competitive (sometimes fiercely competitive) and eventually matures, the […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, enterprise software, Mergers & Acquisitions, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: consultant, early stage, management, market, marketing, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, SaaS, software, startup, strategy

By Phil Morettini Leave a Comment

Corporate Constraints in Tech Product Strategy Development

It’s obviously important to have as good a strategy as possible in any company, but especially in the dynamic, fast-moving markets that software and hardware companies often compete in. But I also subscribe to the old notion that it’s better to have an average strategy with great execution than the other way around. At the […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, General Management, Product Marketing/Management, Software/Product Development Tagged With: business model, CEO, channel sales, consultant, consulting, hardware, high tech, management, market, marketing, Phil Morettini, PJM Consulting, product, product management, strategy, tech

By Phil Morettini 2 Comments

Accessing Remote Software Markets

More often than not software companies start off selling and marketing in their home market. This isn’t always the case, but it is true in the vast majority of cases. Whether this home market focus is intended just to build an initial reference customer list of  10-20 customers, or lasts until the company build a […]

Filed Under: Business Development, Business Models, Corporate Strategy, Distribution Channels, Online Marketing, Startup/Early Stage Tagged With: business model, channel, channel sales, consultant, consulting, consumer software, direct sales, distribution, distributor, early stage, growth, online, Phil Morettini, PJM Consulting, SaaS, software, startup, strategy

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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