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By Phil Morettini Leave a Comment

7 Key Questions that Often Become Recurring Nightmares for Founders of Tech Startups

So what keeps you up at night? If you’re a tech startup CEO or founder, the list of possibilities is long. I often say starting a software or hardware company is barely a rational act. The deck is stacked against tech startups. And the odds of success are almost invariably quite long. But some aspects […]

Filed Under: Corporate Strategy, General Management, hardware, SaaS, Software/Product Development, Startup/Early Stage Tagged With: CEO, early stage, hardware, high tech, management, software, startup, startup founder, strategy, tech, tech startup, tech startups, technology, Venture Capital

By Phil Morettini 1 Comment

Extending ROI With Spin Off Technology Products

If a basic technology has a horizontal appeal, it can be quite profitable to spend a modest amount of additional effort to spin off technology of this type to other adjacent markets that the company is currently not serving. However, many software and hardware businesses, particularly smaller ones, are religiously focused on a specific vertical […]

Filed Under: B2C, Business Models, Corporate Strategy, hardware, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, channel, consumer software, distribution, distribution channels, early stage, Enterprise Software, general management, growth, hardware, high tech, management, product, Product Development, software, startup, strategy, tech

By Phil Morettini Leave a Comment

Navigating IoT Technology Market Opportunities

The Internet-of-Things (IoT) as a market is at once both a simple and complex concept. In some respects this market has been around for a long time. But like many hyped market trends it has been renamed as time went on, with IoT being the most recent moniker and the one that has stuck. I […]

Filed Under: B2C, Business Models, Corporate Strategy, hardware, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, consultant, consulting, consumer software, early stage, growth, hardware, high tech, internet, Internet of Things, IoT, management, market, market research, Phil Morettini, PJM Consulting, Product Development, software, startup, strategy, tech

By Phil Morettini Leave a Comment

Strategies for a Technology Market Upturn

We’ve been plodding along economically for quite a while now. This middling US and Worldwide economy has really frozen a lot of normal business activity. Senior managements at software and hardware companies generally view minimal risk for a significant downturn at this point, but also have long been waiting for clear signs of a robust […]

Filed Under: Corporate Strategy, General Management, hardware, Software/Product Development Tagged With: channel sales, consultant, consulting, growth, hardware, high tech, management, Phil Morettini, PJM Consulting, Product Development, software, strategy, tech, technology

By Phil Morettini Leave a Comment

Shadow IT in the Enterprise

If you’ve ever worked in a large corporation or been in the enterprise software or hardware business for any length of time, you’re familiar with the frustrations expressed by AND about the IT department. The IT department is typically the scorn of many folks who rely on them for the systems and support which allow […]

Filed Under: Corporate Strategy, enterprise software, hardware, Product Marketing/Management, SaaS, sales, Startup/Early Stage Tagged With: B2B, business model, BYOD, cloud, Cloud Computing, Cloud Services, cloud-based, direct sales, hardware, high tech, iPhone, IT, IT department, management, marketing, Phil Morettini, PJM Consulting, SaaS, security, Shadow IT, software, Stealth IT, tech, technology, VP Sales and Marketing

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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