PJM Consulting

  • Home
  • About Us
  • Services
    • General Management Consulting
    • Interim Executive Management
    • Product Management & Marketing
    • SaaS Management Consulting
    • Business Development Services
    • Distribution Channels
    • Digital Marketing Services
    • Sales Management Consulting
  • Morettini On Management Blog
  • Resources
    • NEWS
    • Morettini on Management Videos
    • LINKS
  • Contact Us
You are here: Home / Archives for Marcom

By Phil Morettini Leave a Comment

Key Components of Successful Customer Loyalty Programs

While the majority of our clients have B2B oriented businesses, quite a few are engaged in  B2C markets as well. In many B2C markets the topic of how to sustain engagement with customers long term, thus creating “loyalty”, is essential. This is especially true with the effect that the Internet has on the ability of […]

Filed Under: Corporate Strategy, Marcom Tagged With: B2B, B2C, brand, branding, customer engagement, customer experience, customer loyalty programs, customer loyalty software, loyalty software, WhisQR

By Phil Morettini Leave a Comment

Tech Marketing on a Shoestring Budget

When you’re starting a hardware, semiconductor, mobile software or SaaS company there is more often than not a need to create some very early traction. There are a few startups that are able to get strong external funding from a standing start, notably successful entrepreneurs on the second or third startup, companies with a strong […]

Filed Under: Marcom, Online Marketing, Startup/Early Stage Tagged With: consultant, consulting, early stage, hardware, high tech, market, marketing, marketing on a shoestring budget, Phil Morettini, PJM Consulting, product marketing, SaaS, shoestring marketing, software, startup, tech, technology

By Phil Morettini Leave a Comment

The Importance of Content Marketing for Tech Startups

Content Marketing is very much a mainstream marketing activity these days, in nearly all segments of the marketplace. It’s particularly important of tech savvy buyers looking for education in a particular product category. It’s rise in importance corresponds with the general degradation of outbound marketing response rates, along with Internet-driven prospect preferences toward more control […]

Filed Under: Marcom, Promotion, Social media, Startup/Early Stage Tagged With: B2B, consultant, consumer software, content marketing, high tech, market, marketing, Phil Morettini, PJM Consulting, Promotion, SaaS, seo, software, startup, tech

By Phil Morettini Leave a Comment

Lead Nurturing Programs for Tech Businesses

So you’ve put up a website, sent out a few press releases, done some social media marketing, maybe some PPC, SEO, etc. If your software or hardware company is more mature, you’ve done a LOT of all of these and probably a lot more in the way demand generation. Now that you’ve generated all of […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management, Startup/Early Stage Tagged With: consultant, consulting, early stage, hardware, high tech, lead nurturing, lead qualification, lead scoring, management, market, marketing, marketing automation, marketing campaigns, marketing process, marketing programs, nurture marketing, nurturing leads, online, Phil Morettini, PJM Consulting, product management, product marketing, Promotion, SaaS, software, startup, tech, technology

By Phil Morettini Leave a Comment

The Shelf Life of the Tech Company CMO

This is a topic that probably isn’t debated all that much; except for among software and hardware company CMOs & VPs of Marketing! But I think it’s an important management topic nonetheless. How long – and more importantly how effective – the top marketing executive of your company is will tell a lot about the […]

Filed Under: General Management, Marcom, Online Marketing, Product Marketing/Management, Promotion Tagged With: consultant, consulting, hardware, high tech, management, market, marketing, Phil Morettini, PJM Consulting, software, tech, technology, value chain

  • 1
  • 2
  • 3
  • …
  • 8
  • Next Page »

Article Categories

  • B2C
  • Business Development
  • Business Models
  • Corporate Strategy
  • Distribution Channels
  • enterprise software
  • Financing
  • General Management
  • hardware
  • Interim Executive Management
  • Marcom
  • market research
  • Mergers & Acquisitions
  • mid-market
  • Online Marketing
  • Operations
  • Pricing
  • Product Marketing/Management
  • Promotion
  • Retail
  • SaaS
  • sales
  • Social media
  • Software/Product Development
  • Startup/Early Stage
  • Uncategorized
  • VARs
  • Videos

Article Tags

B2B business model CEO channel channel sales conflict consultant consulting consumer software Corporate Culture direct sales distribution distributor early stage Google growth hardware high tech internet M&A management market marketing Microsoft online open source Phil Morettini PJM Consulting product Product Development product management product marketing Promotion SaaS sales sales force seo software startup strategy tech technology VAR VC Venture Capital

Article Archives

Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

Follow Us On Your Favorite Social Media

  • Facebook
  • Twitter
  • Google+
  • YouTube
  • Reddit
  • LinkedIn
  • Tumblr
  • Email
  • RSS Feed

 

Privacy Policy

Subscribe to Newsletter

© 2004-2019 PJM Consulting Some Rights Reserved