The term digital transformation is one that is thrown around a lot these days. It’s become a catch-all phrase that a lot of companies adapt and utilize in their marketing messages; many call it hype. As a result, I think that it’s usefulness has been somewhat diluted as the terminology becomes ever less well defined. […]
9 Common Marketing Mistakes Made By Software Companies
Marketing is viewed as a core activity for the great majority of the SaaS, cloud and mobile software companies. The rest give marketing activities short shrift at their own peril. But even among those that take it seriously, views on what strategy and tactics constitute “good marketing” varies. Often more importantly, how well a company […]
Social Media Management Software Selection Tips
As most tech business folks know, social media marketing long ago became mainstream. If you’re not doing it in some form or fashion today, you’re not missing a differentiation opportunity. You’re ceding valuable opportunities to your competition, because they’re almost certainly engaged in social media marketing. So the question isn’t WHETHER to engage in social […]
8 Important Website Design Best Practices for Tech Companies
You’ve thrown up a website for your business. Maybe it’s new, maybe it’s been up for a while. Maybe you built your website enthusiastically, or maybe it was a chore. Even if you didn’t want to, you pretty much had to do it, because in business today if you don’t have one you stick out […]
Key Components of Successful Customer Loyalty Programs
While the majority of our clients have B2B oriented businesses, quite a few are engaged in B2C markets as well. In many B2C markets the topic of how to sustain engagement with customers long term, thus creating “loyalty”, is essential. This is especially true with the effect that the Internet has on the ability of […]
