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You are here: Home / Archives for Marcom

By Phil Morettini Leave a Comment

Technology Branding: What’s Really Important To Your Tech Company?

Branding is a favorite topic among many corporate executives and entrepreneurs, including those leading tech companies. Many companies spend an inordinate amount of time on technology branding; others, not so much. I find that there is a wide variance in how seriously it’s taken by the management teams of software and hardware companies. This is […]

Filed Under: Corporate Strategy, Marcom Tagged With: brand positioning, Brand promise, branding, customer experience, CX, software company branding, tech company branding, technology branding, technology company branding

By Phil Morettini Leave a Comment

Digital Transformation – is it Important in Tech Marketing?

The term digital transformation is one that is thrown around a lot these days. It’s become a catch-all phrase that a lot of companies adapt and utilize in their marketing messages; many call it hype. As a result, I think that it’s usefulness has been somewhat diluted as the terminology becomes ever less well defined. […]

Filed Under: Marcom, Product Marketing/Management Tagged With: digital transformation, digital transformation and marketing, digital transformation marketing, digital transformation terminology, hardware marketing, SaaS marketing, software, software marketing, tech marketing

By Phil Morettini Leave a Comment

9 Common Marketing Mistakes Made By Software Companies

Marketing is viewed as a core activity for the great majority of the SaaS, cloud and mobile software companies. The rest give marketing activities short shrift at their own peril. But even among those that take it seriously, views on what strategy and tactics constitute “good marketing” varies. Often more importantly, how well a company […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management Tagged With: branding, content marketing, logos, marketing analytics, marketing budget, marketing messaging, marketing mistakes, marketing spend, PPC, SaaS, Social Media Marketing, software, software integration

By Phil Morettini Leave a Comment

Social Media Management Software Selection Tips

As most tech business folks know, social media marketing long ago became mainstream. If you’re not doing it in some form or fashion today, you’re not missing a differentiation opportunity. You’re ceding valuable opportunities to your competition, because they’re almost certainly engaged in social media marketing. So the question isn’t WHETHER to engage in social […]

Filed Under: Marcom, Online Marketing, Social media Tagged With: social media management app, social media management software, social media management tool, Social Media Marketing, social media marketing software, social media marketing tool

By Phil Morettini Leave a Comment

8 Important Website Design Best Practices for Tech Companies

You’ve thrown up a website for your business. Maybe it’s new, maybe it’s been up for a while. Maybe you built your website enthusiastically, or maybe it was a chore. Even if you didn’t want to, you pretty much had to do it, because in business today if you don’t have one you stick out […]

Filed Under: Marcom, Online Marketing Tagged With: blog, branding, call to action, landing pages, mobile friendly, SaaS, tech, website design, website design best practices, website design errors

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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