Finding the right Product/Market fit is maybe the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]
How Much Product Marketing Does a Tech Company Need?
This will seem like an odd question to those in the software and hardware technology business who actually value marketing! I happen to fit into that category myself, of course. If you’re of this viewpoint, it’s tempting to answer this question with the obvious “as much as possible!” But in more than a few cases […]
What the Heck is Customer Development?
The term “customer development” has been floating around for a number of years now, although it seems to have gotten more play in the last couple. Regardless, it’s one of the most common buzzwords added to the technology business vernacular in recent times. I lump it in the buzzword box with “agile”, “lean-(anything)”, “growth hacking”, […]
Finding the Right Market Niche
Every company would like to market their products in the largest possible market. So just point your products at the largest possible market they can address and charge forward, right? Wrong. For nearly every company there are markets that are “too large”. How can that be, isn’t the larger the market the better? In a […]
Market Research for Software Products
One of the very most important activities in any software business is market research. This is true whether you have a clean-sheet startup company or a multi-billion dollar industry giant, as well as if you produce traditional licensed product, SaaS, Open Source, mobile software, etc. Building products which meet marketplace needs and that the target audience will really […]
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