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You are here: Home / Archives for market research

By Phil Morettini 2 Comments

Software Product/Market Fit

Finding the right Product/Market fit is maybe the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]

Filed Under: Business Models, Corporate Strategy, General Management, market research, Product Marketing/Management, SaaS, Software/Product Development, Startup/Early Stage Tagged With: channel sales, consultant, consulting, early stage, management, market, marketing, mobile, mobile software, open source, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, Promotion, SaaS, software, startup, strategy, VC, Venture Capital

By Phil Morettini Leave a Comment

How Much Product Marketing Does a Tech Company Need?

This will seem like an odd question to those in the software and hardware technology business who actually value via product marketing! I happen to fit into that category myself, of course. If you’re of this viewpoint, it’s tempting to answer this question with the obvious “as much as possible”! But in some cases that’s […]

Filed Under: Corporate Strategy, General Management, Marcom, market research, Product Marketing/Management, Startup/Early Stage Tagged With: CEO, channel, consultant, consulting, direct sales, distribution, early stage, growth, hardware, high tech, management, marketing, PJM Consulting, product management, product marketing, Promotion, software, startup, strategy, technology

By Phil Morettini 2 Comments

What the Heck is Customer Development?

The term “customer development” has been floating around for a number of years now, although it seems to have gotten more play in the last couple. Regardless, it’s one of the most common buzzwords added to the technology business vernacular in recent times. I lump it in the buzzword box with “agile”, “lean-(anything)”, “growth hacking”, […]

Filed Under: Business Development, Business Models, Corporate Strategy, market research, Product Marketing/Management, Promotion, sales, Software/Product Development, Startup/Early Stage Tagged With: business model, channel sales, consultant, consulting, customer development, early stage, hardware, high tech, lean, management, market, marketing, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, Promotion, software, startup, strategy

By Phil Morettini 12 Comments

Finding the Right Market Niche

Every company would like to market their products in the largest possible market. So just point your products at the largest possible market they can address and charge forward, right? Wrong. For nearly every company there are markets that are “too large”. How can that be, isn’t the larger the market the better? In a […]

Filed Under: Corporate Strategy, market research, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: consultant, consulting, management, market, marketing, Microsoft, Phil Morettini, PJM Consulting, product, Product Development, product management, product marketing, SaaS, software, startup, strategy

By Phil Morettini 2 Comments

Market Research for Software Products

One of the very most important activities in any software business is market research. This is true whether you have a clean-sheet startup company or a multi-billion dollar industry giant, as well as if you produce traditional licensed product, SaaS, Open Source, mobile software, etc. Building products which meet marketplace needs and that the target audience will really […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, market research, Product Marketing/Management, SaaS, Software/Product Development, Startup/Early Stage Tagged With: business model, CEO, consultant, consulting, developer, early stage, management, market, market research, marketing, online, Phil Morettini, PJM Consulting, product, Product Development, product manager, product marketing, production code, SaaS, software, startup, strategy, target market

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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