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You are here: Home / Archives for Online Marketing

By Phil Morettini Leave a Comment

How To Overcome Objections On The Road To Exceptional Content Marketing Strategy

Content marketing isn’t a new concept anymore; most of my readers will have at least a basic understanding of the concept. In fact, I consider it to be very much a mainstream marketing technique at this point. But a good number of senior executives and startup entrepreneurs still view it as ” too expensive”; at […]

Filed Under: Online Marketing Tagged With: content marketing, content marketing strategy, content strategy for startups, evergreen articles, evergreen content, search engine optimization, search engine visibility, seo, Social Media Marketing, software content marketing, tech content marketing, Thought Leadership, website engagement

By Phil Morettini Leave a Comment

9 Common Marketing Mistakes Made By Software Companies

Marketing is viewed as a core activity for the great majority of the SaaS, cloud and mobile software companies. The rest give marketing activities short shrift at their own peril. But even among those that take it seriously, views on what strategy and tactics constitute “good marketing” varies. Often more importantly, how well a company […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management Tagged With: branding, content marketing, logos, marketing analytics, marketing budget, marketing messaging, marketing mistakes, marketing spend, PPC, SaaS, Social Media Marketing, software, software integration

By Phil Morettini Leave a Comment

Social Media Management Software Selection Tips

As most tech business folks know, social media marketing long ago became mainstream. If you’re not doing it in some form or fashion today, you’re not missing a differentiation opportunity. You’re ceding valuable opportunities to your competition, because they’re almost certainly engaged in social media marketing. So the question isn’t WHETHER to engage in social […]

Filed Under: Marcom, Online Marketing, Social media Tagged With: social media management app, social media management software, social media management tool, Social Media Marketing, social media marketing software, social media marketing tool

By Phil Morettini Leave a Comment

8 Important Website Design Best Practices for Tech Companies

You’ve thrown up a website for your business. Maybe it’s new, maybe it’s been up for a while. Maybe you built your website enthusiastically, or maybe it was a chore. Even if you didn’t want to, you pretty much had to do it, because in business today if you don’t have one you stick out […]

Filed Under: Marcom, Online Marketing Tagged With: blog, branding, call to action, landing pages, mobile friendly, SaaS, tech, website design, website design best practices, website design errors

By Phil Morettini 1 Comment

The Importance of Social Proof Examples in Tech Sales & Marketing

Marketing and selling any kind of product is hard; anyone that thinks otherwise almost certainly hasn’t ever tried to sell or market anything. To a certain extent, selling is selling. There are some common threads that are important no matter what you’re selling: listening more than talking, focus on solving the prospect’s problems rather than […]

Filed Under: Online Marketing, sales Tagged With: early stage, hardware sales, marketing, mobile software, SaaS, sales cycle, selling, Social media, social proof, social proof examples, social selling

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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