Marketing is viewed as a core activity for the great majority of the SaaS, cloud and mobile software companies. The rest give marketing activities short shrift at their own peril. But even among those that take it seriously, views on what strategy and tactics constitute “good marketing” varies. Often more importantly, how well a company […]
Social Media Management Software Selection Tips
As most tech business folks know, social media marketing long ago became mainstream. If you’re not doing it in some form or fashion today, you’re not missing a differentiation opportunity. You’re ceding valuable opportunities to your competition, because they’re almost certainly engaged in social media marketing. So the question isn’t WHETHER to engage in social […]
8 Important Website Design Best Practices for Tech Companies
You’ve thrown up a website for your business. Maybe it’s new, maybe it’s been up for a while. Maybe you built your website enthusiastically, or maybe it was a chore. Even if you didn’t want to, you pretty much had to do it, because in business today if you don’t have one you stick out […]
The Importance of Social Proof Examples in Tech Sales & Marketing
Marketing and selling any kind of product is hard; anyone that thinks otherwise almost certainly hasn’t ever tried to sell or market anything. To a certain extent, selling is selling. There are some common threads that are important no matter what you’re selling: listening more than talking, focus on solving the prospect’s problems rather than […]
Formulating an Effective SEO and Content Strategy for Startups
Marketing is hard. Marketing is harder still for an early stage software, SaaS or hardware company. You are at a severe disadvantage in many respects vs. your larger, more established competitors: including brand, money, personnel resources and much more. One thing that can even the playing field is your expertise and knowledge, when coupled with […]
