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You are here: Home / Archives for Online Marketing

By Phil Morettini Leave a Comment

Spider Simulator

Here’s a neat tool that I ran across which can be used as “quickie” evaluator of the “searchability” of pages on your website. It works by mimicking the search engine spiders that are constantly out on the Web, evaluating and indexing Web pages for inclusion in search results. The tool is provided by Summit Media […]

Filed Under: Marcom, Online Marketing

By Phil Morettini 3 Comments

SEO From an IT Company CEO Perspective

Digital Marketing has been the mainstream marketing method for a long time now. But Digital or Internet Marketing means different things to different people. Social media marketing, banner advertising, pay-per-click ads, email newsletters, direct email marketing, affiliate marketing, electronic press releases, etc., all fit in the digital marketing bucket. Any and all of these may […]

Filed Under: Marcom, Online Marketing, Promotion Tagged With: Bing, CEO, CXO, Google, hardware, IT Company, management, optimization, PPC, search engine optimization, seo, software

By Phil Morettini Leave a Comment

Promoting your content through RSS feeds

To many of you, this article will be preaching to the choir. In fact, quite a few people already read these articles via an RSS feed in a newsreader, browser, or on their Google, Yahoo or MSN personalized homepage. If you haven’t already done so, you can subscribe to my articles simply by clicking on […]

Filed Under: Marcom, Online Marketing, Promotion, Social media

By Phil Morettini 1 Comment

Automated Information Tracking on the Internet

I wanted to make you aware of another cool Web-based, free resource that I’ve become aware of and have started using. It’s called PubSub, and it allows your eyes and ears to be extended greatly on the Internet. The service works somewhat like a search engine, except a “future” or “forward-looking” one. PubSub is a […]

Filed Under: market research, Online Marketing, Social media

By Phil Morettini Leave a Comment

Search Marketing Blog

I’ve come across another great Blog recently that you should know about. It’s called the “Biznology Blog”, and it is written by Mike Moran, a noted authority on search engine marketing. Mike has a book out that you can purchase called Search Engine Marketing, Inc. I haven’t read it but the reviews are pretty good. […]

Filed Under: Marcom, Online Marketing, Promotion, Social media

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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