As we all know, software product management is a multidimensional discipline that requires a deep understanding of technology, market dynamics, user needs, and business strategy. It involves defining the vision, gathering requirements, and the roadmap for a software product. Then overseeing the developers, and ensuring successful launch and adoption. But as the technology landscape evolves […]
Digital Transformation – is it Important in Tech Marketing?
The term digital transformation is one that is thrown around a lot these days. It’s become a catch-all phrase that a lot of companies adapt and utilize in their marketing messages; many call it hype. As a result, I think that it’s usefulness has been somewhat diluted as the terminology becomes ever less well defined. […]
The Importance of Product Positioning Strategy for Tech Companies
Product Positioning strategy is a topic which often is given short-shrift, especially early on in the life of a hardware or software company. But it’s not an issue that is peculiar to tech startups. I’ve run into positioning issues in technology businesses of all sizes, stages and categories, regardless of whether they are mobile software, […]
9 Common Marketing Mistakes Made By Software Companies
Marketing is viewed as a core activity for the great majority of the SaaS, cloud and mobile software companies. The rest give marketing activities short shrift at their own peril. But even among those that take it seriously, views on what strategy and tactics constitute “good marketing” varies. Often more importantly, how well a company […]
Planning your SaaS MVP
Planning a new product using the concept of an MVP – an acronym for “Minimum Viable Product” has become very hot in the technology world in recent years. Of course, this is really just modern terminology for an age old marketing concept. But a software or SaaS MVP is still an important concept and very […]
