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You are here: Home / Archives for Product Marketing/Management

By Phil Morettini Leave a Comment

Digital Transformation – is it Important in Tech Marketing?

The term digital transformation is one that is thrown around a lot these days. It’s become a catch-all phrase that a lot of companies adapt and utilize in their marketing messages; many call it hype. As a result, I think that it’s usefulness has been somewhat diluted as the terminology becomes ever less well defined. […]

Filed Under: Marcom, Product Marketing/Management Tagged With: digital transformation, digital transformation and marketing, digital transformation marketing, digital transformation terminology, hardware marketing, SaaS marketing, software, software marketing, tech marketing

By Phil Morettini Leave a Comment

The Importance of Product Positioning Strategy for Tech Companies

Product Positioning strategy is a topic which often is given short-shrift, especially early on in the life of a hardware or software company. But it’s not an issue that is peculiar to tech startups. I’ve run into positioning issues in technology businesses of all sizes, stages and categories, regardless of whether they are mobile software, […]

Filed Under: Product Marketing/Management Tagged With: 4Ps, hardware, marketing, positioning, positioning strategies, positioning strategy, product positioning, SaaS, software, tech, tech company, tech startup success, tech startups, technology company

By Phil Morettini Leave a Comment

9 Common Marketing Mistakes Made By Software Companies

Marketing is viewed as a core activity for the great majority of the SaaS, cloud and mobile software companies. The rest give marketing activities short shrift at their own peril. But even among those that take it seriously, views on what strategy and tactics constitute “good marketing” varies. Often more importantly, how well a company […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management Tagged With: branding, content marketing, logos, marketing analytics, marketing budget, marketing messaging, marketing mistakes, marketing spend, PPC, SaaS, Social Media Marketing, software, software integration

By Phil Morettini Leave a Comment

Planning your SaaS MVP

Planning a new product using the concept of an MVP – an acronym for “Minimum Viable Product” has become very hot in the technology world in recent years. Of course, this is really just modern terminology for an age old marketing concept. But a software or SaaS MVP is still an important concept and very […]

Filed Under: Product Marketing/Management, SaaS, Software/Product Development Tagged With: minimum viable product, minimum viable product software, MVP product, mvp software, Phil Morettini, PJM Consulting, Product Development, SaaS MVP, SaaS startup, software, Software Product, software product management, software product marketing

By Phil Morettini Leave a Comment

B2C Strategies to Enhance Growth of B2B Software Companies

Traditionally the difference between B2C and B2B SaaS and mobile software businesses have been pretty stark. The B2C business has been characterized by low price points, a focus on ease-of-use, low cost and marketing-oriented customer acquisition models. Meanwhile, the typical B2B software business focused on higher price points, rich feature sets (often at the cost […]

Filed Under: B2C, Business Models, Online Marketing, Product Marketing/Management, SaaS Tagged With: B2B, business model, consultant, consulting, consumer software, customer success, early stage, Freemium, management, market, marketing, Phil Morettini, PJM Consulting, Pricing, Social media, software, strategy

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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