Traditionally the difference between B2C and B2B SaaS and mobile software businesses have been pretty stark. The B2C business has been characterized by low price points, a focus on ease-of-use, low cost and marketing-oriented customer acquisition models. Meanwhile, the typical B2B software business focused on higher price points, rich feature sets (often at the cost […]
Lead Nurturing Programs for Tech Businesses
So you’ve put up a website, sent out a few press releases, done some social media marketing, maybe some PPC, SEO, etc. If your software or hardware company is more mature, you’ve done a LOT of all of these and probably a lot more in the way demand generation. Now that you’ve generated all of […]
Software Product/Market Fit
Finding the right Product/Market fit is maybe the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]
Extending ROI With Spin Off Technology Products
Many software and hardware businesses, particularly smaller ones, are religiously focused on a specific vertical market and don’t think to spin off technology for other purposes. As well they should; focus is one of the most important attributes that can bring a business from startup to a strong growing business. This is often one of […]
The Shelf Life of the Tech Company CMO
This is a topic that probably isn’t debated all that much; except for among software and hardware company CMOs & VPs of Marketing! But I think it’s an important management topic nonetheless. How long – and more importantly how effective – the top marketing executive of your company is will tell a lot about the […]
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