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By Phil Morettini 1 Comment

Online Journal for Internet Marketing Program Testing

It’s time to fill you in on another great Internet Marketing Resource that I have encountered. This one is called Marketing Experiments. MarketingExperiments.Com is a member of the MEC Labs Group and a division of Digital Trust Inc. MEC is an online laboratory with a simple (but not easy) five-word mission statement: To discover what […]

Filed Under: B2C, Marcom, Online Marketing, Promotion

By Phil Morettini 3 Comments

SEO From an IT Company CEO Perspective

Digital Marketing has been the mainstream marketing method for a long time now. But Digital or Internet Marketing means different things to different people. Social media marketing, banner advertising, pay-per-click ads, email newsletters, direct email marketing, affiliate marketing, electronic press releases, etc., all fit in the digital marketing bucket. Any and all of these may […]

Filed Under: Marcom, Online Marketing, Promotion Tagged With: Bing, CEO, CXO, Google, hardware, IT Company, management, optimization, PPC, search engine optimization, seo, software

By Phil Morettini Leave a Comment

Promoting your content through RSS feeds

To many of you, this article will be preaching to the choir. In fact, quite a few people already read these articles via an RSS feed in a newsreader, browser, or on their Google, Yahoo or MSN personalized homepage. If you haven’t already done so, you can subscribe to my articles simply by clicking on […]

Filed Under: Marcom, Online Marketing, Promotion, Social media

By Phil Morettini Leave a Comment

Search Marketing Blog

I’ve come across another great Blog recently that you should know about. It’s called the “Biznology Blog”, and it is written by Mike Moran, a noted authority on search engine marketing. Mike has a book out that you can purchase called Search Engine Marketing, Inc. I haven’t read it but the reviews are pretty good. […]

Filed Under: Marcom, Online Marketing, Promotion, Social media

By Phil Morettini 2 Comments

High Tech Product Promotion

In this forum, I’ve discussed many topics related to software and hardware companies over the last several years. One of my favorite topics is tech product promotion methods or the marketing mix. I work with a lot of early-stage software and hardware companies that are at the point where gaining (or regaining) market traction is […]

Filed Under: Promotion Tagged With: email marketing, Google, growth, hardware, high tech, marketing, Online Marketing, PPC, PR, Press Relations, product marketing, product promotion, Promotion, search engine marketing, search engine optimization, SEM, seo, software, technology

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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