As I run across tools and websites that I find particularly useful for software and high tech companies, I like to pass them along. One set of tools that I use quite frequently are the free search engine marketing tools by marketleap: http://www.marketleap.com/publinkpop/default.htm There are three great tools available on this site. 1) A link […]
High Tech PR
Among potential marketing mix ingredients of a software or hardware company, Tech PR, or Press Relations is high on my list. There’s a good reason for this. Often it is the most cost-effective tactic for lead generation, can build the company image, and help close more sales. Maybe best of all, it’s possible to do […]
Direct Email–Good or Evil?
One of the most misunderstood tools in the Marketer’s Bag of Tricks is direct email. There’s good reason for it, of course. Everyone hates SPAM! I expect that even the most evil, notorious spammers of the world have SPAM filters on their personal email accounts. The end result of this universal distaste of SPAM is […]
Tech-river.com
I wanted to let everyone know about a great resource: www.tech-river.com The folks at Tech River provide a number of important services aimed high tech startups, including copywriting and PR. But best of all, it’s great “portal” site for early stage companies, with an enormous number of useful, free articles and links to other relevant […]
Apple Computer
Apple Computer–one of my favorite topics in Corporate & Marketing Strategy. This is a company that apparently is even more hardy than felines–they seem to have already used up more than 9 lives. Apple has so many boom-bust cycles, and has been given up for dead multiple times. Today they are again on top of […]
