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By Phil Morettini Leave a Comment

Musings on Software Market Segmentation and TV Morning Shows

I like to check out one of the morning TV shows on one of the major US-based networks for a few minutes, as I’m eating my breakfast cereal. There are 3 major programs on at the start of the day: NBC’s Today Show (for a long time the traditional market leader), ABC’s Good Morning America […]

Filed Under: B2C, Business Models, Corporate Strategy, Distribution Channels, Pricing, Product Marketing/Management, Retail, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, channel, channel sales, consultant, consumer software, distribution, early stage, marketing, Phil Morettini, PJM Consulting, product, Product Development, product management, product marketing, software, startup, strategy, tech, technology, VC, Venture Capital

By Phil Morettini 1 Comment

How Soon Should Your Software or Hardware Company Go International?

This is a question that frankly doesn’t come up often enough at early stage tech companies. There is usually an assumption that you first conquer your home market and then sometime WAY down the road when you are already flush and successful, it will be time to expand internationally. US-based tech companies are most guilty […]

Filed Under: Business Development, Business Models, Corporate Strategy, Distribution Channels, hardware, Retail, SaaS, sales, Startup/Early Stage, VARs Tagged With: Business Development, business model, channel, channel sales, direct sales, distribution, early stage, hardware, high tech, international, internet, market, marketing, Phil Morettini, PJM Consulting, product, Retail, sales, sales force, software, startup, strategy, VAR

By Phil Morettini 3 Comments

Is HP acquiring Palm a good idea?

To answer the question posed in the title, it definitely is if you’re Palm! A long time player and sometime innovator in the mobile device marketplace, Palm was rapidly losing steam, market share and relevancy in the hyper-competitive Smartphone market. The company had staked its future on its new WebOS software platform and the recently […]

Filed Under: Business Models, Corporate Strategy, hardware, Mergers & Acquisitions, Retail Tagged With: acquisitions, business model, growth, hardware, Hewlett Packard, high tech, HP, M&A, management, market, Palm, Palm Pre, Phil Morettini, PJM Consulting, product, sales, SmartPhone, software, strategy, tech, technology, WebOS

By Phil Morettini 3 Comments

VAR vs. Retail Distribution in Software and Technology Markets

There is always a lot of talk in the software and hardware industries about distribution through the “Channel”. Generically that means selling through some type of a third party company, rather than selling directly to the end customer. But in reality the “Channel” includes a wide variety of disparate types of third party resellers. Today […]

Filed Under: Business Development, Distribution Channels, Retail, VARs Tagged With: 3rd party, channel, channel conflict, channel sales, consultant, consulting, consumer software, distribution, hardware, high tech, margins, marketing, multi-channel, Phil Morettini, PJM Consulting, reseller, Retail, retailer, software, strategy, tech, technology, turnover, VAR

By Phil Morettini 2 Comments

The End of Customer Service

No one answers the telephone anymore. What does this signal about the importance of customer service? At least, technology companies in the US surely don’t answer the phone. With big companies, you are either presented with an endless phone tree–“press 1 for a company directory”–or the newest innovation in communications technology: the cheerful “automated voice […]

Filed Under: Business Models, Corporate Strategy, General Management, Operations, Retail, sales, Startup/Early Stage Tagged With: American Express, automated attendant, bad customer service, call center, consultant, consumer, customer service, customer support, good customer service, hardware, high tech, importance of customer service, IVR, outsourcing, phone tree, PJM Consulting, senior management, software, strategic advantage, tech, tech support, technology

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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