SaaS companies are started in many different ways. Some have a big idea, go get Angel or VC funding and start hiring executives and employees in droves. Others grow out of an existing business such as a software services company or a VAR. But what about the guy or gal that has an idea on […]
Securing the First 100 Customers for Your SaaS Startup
You’re a SaaS startup CEO, or maybe a VP-Marketing or VP-Sales. Or you hold some other appropriate early stage, senior executive title – no matter. The company has come up with an interesting idea and built a prototype. You’ve raised a seed round, flew headlong into development and now at long last have a product […]
B2C Strategies to Enhance Growth of B2B Software Companies
Traditionally the difference between B2C and B2B SaaS and mobile software businesses have been pretty stark. The B2C business has been characterized by low price points, a focus on ease-of-use, low cost and marketing-oriented customer acquisition models. Meanwhile, the typical B2B software business focused on higher price points, rich feature sets (often at the cost […]
7 Key Questions that Often Become Recurring Nightmares for Founders of Tech Startups
So what keeps you up at night? If you’re a tech startup CEO or founder, the list of possibilities is very, very long. I like to say that the act of starting a software or hardware company is barely a rational act. The deck is stacked against tech startups and the odds of success are […]
SaaS Startup: 5 Key Bootstrapping vs. Fundraising Considerations
One of the very first critical decisions for a SaaS startup is deciding whether to seeking outside funding from Angels or VCs – or fund initially through a bootstrap approach. There are many factors that should be considered in this decision, some of which are the specifics of the market you are entering, your own […]
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