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You are here: Home / Archives for SaaS

By Phil Morettini 1 Comment

Too Little Revenue? Before Firing Sales Reps, Look At Your Value Chain

So what is the one thing that I most commonly hear when having an initial discussion with prospective software CEO clients? It is something like: “We have no sales”, “Our sales are below expectations”, “We aren’t meeting our Series A revenue milestones”, etc. You get the picture. The lifeblood of ANY company is sales. There […]

Filed Under: SaaS, sales, Software/Product Development Tagged With: SaaS value chain, software product value chain, value chain, value chain analysis

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Is it Crazy to Launch a Startup Software Company During a Pandemic?

How good or bad will our economy be going forward? No one knows for sure, of course. But as I write this article US unemployment is approaching numbers not seen since the great depression, and the world economy as a whole isn’t much better off. Yet the US stock market (with the benefit of massive […]

Filed Under: SaaS, Startup/Early Stage, Uncategorized Tagged With: Bad economy, business downturn, Cloud Computing, innovation, market downturn, mobile software, Pandemic, software, software company, startup, tech

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Planning your SaaS MVP

Planning a new product using the concept of an MVP – an acronym for “Minimum Viable Product” has become very hot in the technology world in recent years. Of course, this is really just modern terminology for an age old marketing concept. But a software or SaaS MVP is still an important concept and very […]

Filed Under: Product Marketing/Management, SaaS, Software/Product Development Tagged With: minimum viable product, minimum viable product software, MVP product, mvp software, Phil Morettini, PJM Consulting, Product Development, SaaS MVP, SaaS startup, software, Software Product, software product management, software product marketing

By Phil Morettini Leave a Comment

Building a SaaS Company on a Budget by Outsourcing

SaaS companies are started in many different ways. Some have a big idea, go get Angel or VC funding and start hiring executives and employees in droves. Others grow out of an existing business such as a software services company or a VAR. But what about the guy or gal that has an idea on […]

Filed Under: Business Models, Corporate Strategy, SaaS, Startup/Early Stage Tagged With: bootstrap, CEO, consultant, consulting, early stage, Interim Executive, interns, management, online marketplaces, outsourcing, Phil Morettini, PJM Consulting, Product Development, SaaS startup, software, Software as a Service, software business model, software development, startup, startup budget, startup outsourcing, temp agencies, VC

By Phil Morettini Leave a Comment

Securing the First 100 Customers for Your SaaS Startup

You’re a SaaS startup CEO, or maybe a VP-Marketing or VP-Sales. Or you hold some other appropriate early stage, senior executive title – no matter. The company has come up with an interesting idea and built a prototype. You’ve raised a seed round, flew headlong into development and now at long last have a product […]

Filed Under: SaaS, sales, Startup/Early Stage Tagged With: business model, CEO, channel sales, consultant, customer acquisition, early stage, marketing, Phil Morettini, PJM Consulting, Promotion, startup

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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