Software companies have various promotional opportunities available to fill the sales pipeline and move prospects through it. The particular techniques used and their priority depend upon many factors, including, but not limited to, market segment, product complexity, price points, and length of the sales cycle. One of my favorite techniques for companies with more complex […]
The Microsoft Reorg – Good or Bad Idea?
By now most of you have at least heard that Microsoft has announced a long rumored major reorganization of the company. It was announced in a company-wide email from CEO Steve Ballmer. Let me say first of all that I think Mr. Ballmer takes an inordinate amount of grief. I also think that he has […]
How Important Is Ease-Of-Use In The Software Business?
In short–it’s CRITICAL. To some, this statement might appear to be a big “DUH, of course it’s important”. This seems obvious to anyone with software industry experience. In practice, excellent software usability is quite difficult to achieve. It doesn’t matter if you’re in B2B or B2C–building a traditionally licensed product, SaaS, mobile, or Open Source. […]
Software Product Marketing: Horizontal vs. Vertical
Here’s an important discussion for most software companies in the software product planning stage and the downstream active software product marketing phase. In what manner will the product be marketed? The decisions to be made in these phases are separate but closely related. Discussions on this topic need to happen! Regardless of whether you are […]
5 Factors to Evaluate Whether You Have a Winning Corporate Culture – Video
A company culture can be an big strategic advantage if it’s perceived as highly positive – or a big disadvantage if it’s not. Building a positive corporate culture is an often discussed topic, to which there is no real “right” answer. Defining a culture is a squishy, inexact science, but that shouldn’t deter you from […]
