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You are here: Home / Archives for SaaS

By Phil Morettini 5 Comments

Starting a Software Company in a Difficult Fundraising Environment

Some would say that it’s never an easy time to raise funds for a startup software company. In general, I’d agree. Except for a few brief moments, such as the pre-Internet Bubble in the late 90’s where money was being thrown around like air, fundraising is HARD. There are a few lucky folks that don’t […]

Filed Under: Business Models, Corporate Strategy, enterprise software, Financing, General Management, SaaS, Software/Product Development, Startup/Early Stage Tagged With: Angel investors, business model, distributor, early stage, fundraising, growth, internet, investors, management, online, Product Development, SaaS, software, software company, startup, startup fundraising, strategy, tech fundraising, VC, Venture Capital

By Phil Morettini 14 Comments

Selling SaaS through the VAR Channel

The move toward Software-as-a-Service (SaaS) has been the strongest trend in the software business in recent memory. It changed the software business model in several fundamental ways. For this article, I will assume the reader has a basic understanding of the SaaS business model. I’m also assuming a basic understanding of what a Value Added […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, enterprise software, SaaS, sales, VARs Tagged With: B2B, business model, channel sales, conflict, direct sales, distribution, marketing, product marketing, SaaS, software, Software as a Service, software developer, traditional software license, VAR, VAR Channel

By Phil Morettini 13 Comments

Will SaaS Lead to the Death of Software Product Management?

There is a lot of talk in the software business these days about changing business models, particularly the trend toward SaaS (Software as a Service). Will SaaS business models completely dominate the software business? Many consultants, pundits and other industry figures are proclaiming that SaaS will very soon take over the world; saying if you’re […]

Filed Under: Business Models, Corporate Strategy, Product Marketing/Management, SaaS, Social media, Software/Product Development Tagged With: business model, community, consultant, consumer software, IP, ISV, management, market intelligence, marketing, MRD, Product Development, product management, product manager, SaaS, Social media, software, Software as a Service, Web 2.0

By Phil Morettini 13 Comments

The Cloud Computing and SaaS Trend

Cloud computing and the related SaaS, PaaS and IaaS have entered the mainstream of the software business. In my consulting practice I am very involved in software startup activity, and most new software companies that I see today is being built on cloud-based business model. The cloud is all the rage–so much so that it […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, Operations, SaaS, Software/Product Development Tagged With: ASP, business model, Cloud Computing, consultant, consulting, firewall, institutional funding, internet, IT, Licensing, mainframe, Phil Morettini, PJM Consulting, SaaS, software, startup, strategy, tech, technology, terminal, traditional software license, Utility Computing, VC, Venture Capital, Web 1.0

By Phil Morettini Leave a Comment

Google Chrome–a Strategic Platform or just another Browser?

Google’s new Chrome Browser came out a few weeks ago to quite a bit of attention. It’s big news 1) because it’s from Google and 2) it brings back memories of the “browser wars”, and seems like it could potentially signal the next big battleground in the intense rivalry between Google and Microsoft. I’ve downloaded […]

Filed Under: Corporate Strategy, Product Marketing/Management, SaaS, Software/Product Development Tagged With: adwords, application development, application platform, brower, Chrome, consumer software, firefox, Google, internet, market, Microsoft, online, platform, safari, strategy, website

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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