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By Phil Morettini Leave a Comment

Tech Startup Social Media Strategy and Tactics

Everyone knows that social media marketing is a CRITICAL promotion tactic these days. But what a huge corporation does on a social media platform to promote it’s brand is usually dramatically different from a hardware, SaaS or software startup. Mostly this has to due with the vast difference in monetary and personnel resources of Giant […]

Filed Under: Online Marketing, Social media, Startup/Early Stage Tagged With: B2B, blog, Blogging, consultant, Facebook, Google, high tech, Linkedin, Phil Morettini, Pinterest, PJM Consulting, Quibb, Quora, SaaS, seo, Social Media Marketing, startup, strategy, tech, technology, Twitter

By Phil Morettini Leave a Comment

The Importance of Content Marketing for Tech Startups

Content Marketing is very much a mainstream marketing activity these days, in nearly all segments of the marketplace. It’s particularly important of tech savvy buyers looking for education in a particular product category. It’s rise in importance corresponds with the general degradation of outbound marketing response rates, along with Internet-driven prospect preferences toward more control […]

Filed Under: Marcom, Promotion, Social media, Startup/Early Stage Tagged With: B2B, consultant, consumer software, content marketing, high tech, market, marketing, Phil Morettini, PJM Consulting, Promotion, SaaS, seo, software, startup, tech

By Phil Morettini Leave a Comment

B2B Social Selling and Marketing Strategy

As we sit here in 2017, sales and marketing is still the same – and totally different. In my long career that actual fundamentals of sales and marketing haven’t changed a bit (contrary to the belief of some). However, the platforms, technologies and tactical methods have changed and will continue to change dramatically. This is […]

Filed Under: Online Marketing, Promotion, sales, Social media Tagged With: B2B, channel sales, consultant, consulting, high tech, management, marketing, Phil Morettini, PJM Consulting, Social media, Social Media Marketing, social selling, strategy, tech, technology

By Phil Morettini Leave a Comment

Webinar Marketing for Software Companies

Software companies have a variety of promotional opportunities available to fill the sales pipeline and move prospects along through it. The particular techniques used and their individual  priority depends upon a number of factors, including but not limited to market segment, product complexity, price points and length of the sale cycle. One of my favorite […]

Filed Under: Marcom, Online Marketing, Promotion, SaaS, Social media Tagged With: B2B, consultant, consulting, discussion forums, Facebook, high tech, high touch, Linkedin, market, marketing, Online Marketing, Phil Morettini, PJM Consulting, PPC, product marketing, Promotion, SaaS, sales, Social Media Marketing, software, Software as a Service, tech, technology, Twitter, webinar, Webinar content, webinar marketing, webinar promotion

By Phil Morettini 2 Comments

Does Pay Per Click (PPC) Advertising Still Work?

Modern PPC advertising was pioneered in 1998 by Overture who was later bought by Yahoo. It really hit it’s stride in 2000 when Google introduced the AdWords platform. I’ve been managing PPC campaigns for myself and my clients since 2003.  So while I haven’t been involved since the  very beginning, I consider myself an early […]

Filed Under: B2C, Business Models, Marcom, Online Marketing, Product Marketing/Management, Promotion, SaaS, Social media Tagged With: advertiser, advertising, adwords, channel sales, consultant, consulting, Google, internet, marketing, Microsoft, online, Overture, Phil Morettini, PJM Consulting, PPC, ROI, software, Yahoo

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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