Marketing is hard. Marketing is harder still for an early stage software, SaaS or hardware company. You are at a severe disadvantage in many respects vs. your larger, more established competitors: including brand, money, personnel resources and much more. One thing that can even the playing field is your expertise and knowledge, when coupled with […]
8 Obvious (and Not So Obvious) Keys to Tech Startup Success
A lot of tech startup success advice tends to be recycled over and over. I do find that much, but not all, of that conventional wisdom tends to ring true in a high percentage of circumstances. But I also think that it’s important to be open to strategies and tactics that go against the grain […]
7 Reasons that VC Said No to your Startup
Raising money is the “Holy Grail” early milestone for a great many entrepreneurs leading software and hardware companies. Even though I’ve been in that position and have done it myself, I’ve always found this phenomenon a bit curious. There is a romantic element to the successful raising of funds – someone loves me (my company)! […]
KPI Metrics for Software and Hardware Technology Company Success
There is a range of operating styles among entrepreneurs in the hardware and software companies. Some CEOs are “quants”; very numbers oriented. Others, especially in the early days, base most of their strategic decisions on experience, feel and “gut”. I believe that there is room for both of these approaches in strategy development; especially in […]
The End of a Tech Startup Journey: 6 Signs a Company is Failing
No entrepreneur goes into their software or hardware technology startup with the idea that it will fail. But sadly, more often than not it will. I’ve written repeatedly about the key qualities and activities required for startup company success. Before you read on, remember that NOT giving up easily is VERY high on the list! […]
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