Phil Morettini, President of PJM Consulting was recently interviewed by StrtupBoost, a startup-focused organization with a variety of services including fundraising, tech company pitch events, and digital marketing. The StrtupBoost community numbers in excess of 30,000 members. The interview with Mr. Morettini appears on the organization’s Medium Publication, also titled “StrtupBoost”. The interview covers Mr. […]
The Importance of Focus, Bootstrapping & Other Software Startup Necessities
I was talking to a first-time software entrepreneur recently, as I often do. As I was trying to give him some useful counsel, it struck me how I tended to give certain pieces of advice over and over during these types of discussions. So I thought I’d try to summarize some of these nuggets that […]
How To Calculate Software Or SaaS Target Market Size
Estimating the size of a market segment is one of the fundamental activities of software company strategic planning and product marketing. Depending upon the company stage, this task can fall to a company founder in a startup, a product manager in a slightly more mature company, or a strategic planner in a large software company. […]
Technology Fundraising: Traditional VC Funding Vs. Equity Crowdfunding
VC funding is the old standard, well known way of capitalizing a tech business. While it is still appropriate for a small number of mobile software, SaaS and hardware companies, it’s not always understood that startups need to fit REALLY well with the VC model for a successful funding event. More on that later. The […]
What Makes The Difference Between Tech Startup Success And Failure?
Back in the day there really wasn’t anything called a “startup”. New companies were just all called “small businesses”. That ended with the tech startup success of the Microsofts and Googles of the world, who rapidly created large, successful companies not all that long after they were started. These days we romanticize the startup and […]
