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You are here: Home / Archives for Startup/Early Stage

By Phil Morettini Leave a Comment

Is Advertising the Future of Software Revenue?

There is a strong movement toward Internet-based software applications. Of this, there is little doubt. I have written on the SaaS trend in the past, and believe it is real. But sometimes market trends such as the move toward SaaS are overstated, both in terms of the speed of change, and also how much change […]

Filed Under: B2C, Business Models, Corporate Strategy, Financing, General Management, Online Marketing, SaaS, Startup/Early Stage

By Phil Morettini 2 Comments

Free Conference Calls

Let’s talk once again about some great free sites, which help you run your business like a Fortune 500 company–on the thin budget of a startup. Web 2.0 has risen to bring back a multitude of “free” web-based services, which were common before the “original” advertising-supported web companies nearly went extinct after the dot.com bubble […]

Filed Under: Operations, Startup/Early Stage, Uncategorized

By Phil Morettini 5 Comments

Tech Industry Strategic Advantage

How does a company compete in the long run? I’m not talking about the day-to-day stuff. What sets your company apart? What gives it a place in your software or hardware market segment that allows it to survive and hopefully, thrive? There are a lot of different terms used to describe the ability to compete.  […]

Filed Under: Business Models, Corporate Strategy, Startup/Early Stage Tagged With: business model, CEO, Competitive advantage, differential advantage, differentiation, early stage, hardware, high tech, intellectual property, IP, management, market, software, startup, strategic advantage, strategy, tech, technology, unique selling proposition, unique value propostion, usp, uvp

By Phil Morettini 5 Comments

Hiring and Retaining High Tech Employees

Among the many interesting things to examine in the management of software and hardware businesses, one of the most fascinating is the differing cultures that are created within these tech companies. Much of a company’s culture flows from the attitudes of the founders of the company. But even a bigger factor in a company’s culture […]

Filed Under: General Management, Operations, Startup/Early Stage Tagged With: compensation, consulting, Corporate Culture, early stage, employees, growth, high tech, hiring, management, retention, strategy, teamwork, Tech Employment

By Phil Morettini Leave a Comment

Publicize your News for Free

I wanted to let you know about another great online resource I’ve been using for a few years. It’s call PRWEB, www.prweb.com PRWEB is a “free” Internet-based, press release Newswire. I have found it to be a great service. Previously I used PR Newswire and BusinessWire. They are excellent services, and not tremendously expensive. But […]

Filed Under: B2C, Marcom, Online Marketing, Promotion, Startup/Early Stage

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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