You’ve seen them many times. The software company starts off like a bullet, racing at the high-tech company equivalent of 0-60 mph in 4 seconds. These companies often come out of nowhere and are an immediate factor in their market. There are many examples, in nearly every major market segment. The original browser company, […]
High Tech PR
Among potential marketing mix ingredients of a software or hardware company, Tech PR, or Press Relations is high on my list. There’s a good reason for this. Often it is the most cost-effective tactic for lead generation, can build the company image, and help close more sales. Maybe best of all, it’s possible to do […]
Software Product Development—the Unsolved Mystery of High Tech
One of the most puzzling things in high technology, especially for executives on the business side of things, is the software development process. It’s the high tech equivalent to the “Black Hole” phenomenon made famous in Astronomy. Endless resources can be poured into a software development project, yet there never seems to be an end […]
VC Blog
For those of you in early stage companies looking for funding, I wanted to let you know about an excellent site I have run across. It’s Allen Morgan’s Blog (http://allensblog.typepad.com/allens_blog/). Allen is a venture capitalist with Mayfield, one of the premier VC firms in Silicon Valley. I don’t know him personally, but his Blog is […]
Strategic Fundraising Decisions
Almost every company goes through it, except for the fortunate few. Some people have gone through it multiple times. While never easy, raising money for a second or third company (assuming success the first time!) is a picnic, compared to the first time. Let’s look at what I refer to as strategic fundraising: The questions […]
