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Selling and Marketing Software Through the VAR Channel: Morettini on Management Video Series
Starting Software Product Businesses Within Service Companies
The main focus of my consulting practice is on commercial software product businesses, whether traditionally licensed, mobile, open source, SaaS–or some combination of all of these. While many software product businesses are originally organized with that purpose in mind, a remarkably large number of others started in another business. Let’s take a look at software […]
Creating a Distribution Channel Where One Doesn’t Exist
One of the least well understood activities in growing a hardware or software business is the building of distribution channels. This looks very easy to the uninitiated, but in reality it’s extremely difficult. There are many subtleties that are far from obvious and some aspects that are necessary for success are downright counter-intuitive. Building a […]
The Rise and Fall of Novell
Once again one of the great brand names of High Tech has been prominently in the news, this one for it’s demise as a standalone company. This time it’s Novell, Inc. Attachmate announced that it had closed its purchase of Novell, which becomes a brand of Attachmate. The price was $2.2B–not chicken feed, but much […]
