As most tech business folks know, social media marketing long ago became mainstream. If you’re not doing it in some form or fashion today, you’re not missing a differentiation opportunity. You’re ceding valuable opportunities to your competition, because they’re almost certainly engaged in social media marketing. So the question isn’t WHETHER to engage in social […]
4 Common Types of Legal Issues Facing Software and Hardware Tech Startups
In most startups the founders are excited by a novel technology. Or maybe a new marketing approach or distribution strategy. Rarely is a group of founders enthused to be thinking about potential legal issues for startups that might trip them up. Unless there’s a lawyer among the founders, of course:-) But for almost every tech […]
Are Angel Investors Right for your Hardware or Software Business?
As I’ve written before, obtaining VC funding is the holy grail among many early stage tech company founders. But with rare exceptions, a startup company needs to hit some milestones, demonstrating proof of concept, product/market fit and usually significant revenue traction before VCs will seriously consider an investment. In addition, for many companies VC funding […]
8 Important Website Design Best Practices for Tech Companies
You’ve thrown up a website for your business. Maybe it’s new, maybe it’s been up for a while. Maybe you built your website enthusiastically, or maybe it was a chore. Even if you didn’t want to, you pretty much had to do it, because in business today if you don’t have one you stick out […]
Managing Your Tech Company Out of the Startup Phase
Your company is still young, but things are changing. The business just doesn’t “feel” like it used to, probably in a number of different ways. The change has been good! You’ve been growing, but still, some of the things happening can become unsettling. You know that as a CEO – or other C-Level manager – […]
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