Fundraising discussions with potential investors can be some of the most difficult conversations that a tech startup founder can have. Often the most difficult aspect of that discussion is when it becomes time to calculate startup valuation. Unfortunately, there is no definitive template or well-defined methodology that works in “most” circumstances. Valuing a startup, and […]
Technology Fundraising: Traditional VC Funding Vs. Equity Crowdfunding
VC funding is the old standard, well known way of capitalizing a tech business. While it is still appropriate for a small number of mobile software, SaaS and hardware companies, it’s not always understood that startups need to fit REALLY well with the VC model for a successful funding event. More on that later. The […]
How To Overcome Objections On The Road To Exceptional Content Marketing Strategy
Content marketing isn’t a new concept anymore; most of my readers will have at least a basic understanding of the concept. In fact, I consider it to be very much a mainstream marketing technique at this point. But a good number of senior executives and startup entrepreneurs still view it as ” too expensive”; at […]
Technology Branding: What’s Really Important To Your Tech Company?
Branding is a favorite topic among many corporate executives and entrepreneurs, including those leading tech companies. Many companies spend an inordinate amount of time on technology branding; others, not so much. I find that there is a wide variance in how seriously it’s taken by the management teams of software and hardware companies. This is […]
What Makes The Difference Between Tech Startup Success And Failure?
Back in the day there really wasn’t anything called a “startup”. New companies were just all called “small businesses”. That ended with the tech startup success of the Microsofts and Googles of the world, who rapidly created large, successful companies not all that long after they were started. These days we romanticize the startup and […]
