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By Phil Morettini Leave a Comment

Digital Transformation – is it Important in Tech Marketing?

The term digital transformation is one that is thrown around a lot these days. It’s become a catch-all phrase that a lot of companies adapt and utilize in their marketing messages; many call it hype. As a result, I think that it’s usefulness has been somewhat diluted as the terminology becomes ever less well defined. […]

Filed Under: Marcom, Product Marketing/Management Tagged With: digital transformation, digital transformation and marketing, digital transformation marketing, digital transformation terminology, hardware marketing, SaaS marketing, software, software marketing, tech marketing

By Phil Morettini Leave a Comment

The Ideal Age for a Tech Startup Founder is?

I’ve run across many articles discussing this question over the years. Some of them are software or tech startup specific, while others take on the topic of founding any kind of startup company generally. I think it’s an interesting topic, one that I’ve thought about a lot as I’ve been a startup guy in one […]

Filed Under: Startup/Early Stage Tagged With: founder age, founder of startup, founding a startup, SaaS startup, software startup, startup, startup founder, startup founder age, tech startup, tech startup founder

By Phil Morettini Leave a Comment

Guest Post: Business owners, is your bookkeeping costing more than you know?

This month we have a special treat. It’s a guest article written by a colleague of mine, James Wheeler. James is fractional CFO serving a variety of businesses, including software and other technology companies. I have worked with James personally and recommend him highly for his expertise in corporate financial matters. Find out more on […]

Filed Under: Financing Tagged With: accounting, bookkeeping, CFO, financial management, financial planning & analysis, fractional CFO, treasury management

By Phil Morettini Leave a Comment

The Importance of Product Positioning Strategy for Tech Companies

Product Positioning strategy is a topic which often is given short-shrift, especially early on in the life of a hardware or software company. But it’s not an issue that is peculiar to tech startups. I’ve run into positioning issues in technology businesses of all sizes, stages and categories, regardless of whether they are mobile software, […]

Filed Under: Product Marketing/Management Tagged With: 4Ps, hardware, marketing, positioning, positioning strategies, positioning strategy, product positioning, SaaS, software, tech, tech company, tech startup success, tech startups, technology company

By Phil Morettini Leave a Comment

Is There a Long-term Trend Away from Major US Tech Hubs Toward Distributed Teams & Remote Work?

This is a pretty hot topic as we sit here in such uncertain times. Economic downturns and other societal difficulties have often been the catalysts for major structural changes, both in  business best practices and society at large. So are we really going to see widespread fleeing of companies and tech employees away from the […]

Filed Under: Corporate Strategy, Operations Tagged With: Boston, distributed teams, major tech hubs, New York, remote work, remote worker, SaaS, silicon valley, slack, software, startup hubs, tech, tech center, tech hubs, work at home, work from home, work remotely, zoom

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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