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By Phil Morettini Leave a Comment

Formulating an Effective SEO and Content Strategy for Startups

Marketing is hard. Marketing is harder still for an early stage software, SaaS or hardware company. You are at a severe disadvantage in many respects vs. your larger, more established competitors: including brand, money, personnel resources and much more. One thing that can even the playing field is your expertise and knowledge, when coupled with […]

Filed Under: Online Marketing, Social media, Startup/Early Stage Tagged With: content marketing, content strategy for startups, marketing campaigns, SaaS startup, seo, Social Media Marketing, startup, Startup Management, tech startups

By Phil Morettini Leave a Comment

Venture Capital for Software Companies: Does It Fit Your Startup?

Getting funded by a Venture Capital firm is one of the most discussed topics for startup CEOs in SaaS, mobile software and hardware companies. Venture Capital for software companies is the “Holy Grail” of the early stage set. To many, it implicitly means to people that you’ve “got something”. It’s considered an endorsement of future […]

Filed Under: Corporate Strategy, Financing Tagged With: CEO, Institutional capital, mobile software, SaaS startup, software company, VC, Venture Capital, venture capital for software

By Phil Morettini Leave a Comment

8 Obvious (and Not So Obvious) Keys to Tech Startup Success

A lot of tech startup success advice tends to be recycled over and over. I do find that much, but not all, of that conventional wisdom tends to ring true in a high percentage of circumstances. But I also think that it’s important to be open to strategies and tactics that go against the grain […]

Filed Under: Corporate Strategy, Startup/Early Stage Tagged With: consultant, consulting, early stage, high tech, management, Phil Morettini, PJM Consulting, SaaS, software, startup, startup success, strategy, successful tech startups, tech, tech startup, tech startup success, tech startups, technology

By Phil Morettini Leave a Comment

12 Common Hiring Mistakes in Tech Companies

Hiring well is one of the most difficult – and in my opinion critical – tasks for any tech CEO and his management team, especially in the early days. There are a lot of different approaches and opinions the optimal hiring process. There are a lot of software companies out there these days promising to […]

Filed Under: General Management, Operations Tagged With: consultant, consulting, Corporate Culture, early stage, hardware, high tech, hiring, hiring mistakes, HR, human resources, management, Phil Morettini, PJM Consulting, SaaS, software, startup, tech, tech company, tech company culture, tech company hiriing, technology

By Phil Morettini Leave a Comment

Great Leaders, Followers and the Importance of Team Players in Tech Companies

The personalities of tech company organizations is considered by many to be a “soft” management topic, resulting in it often not being given the attention it deserves. Traditional management education focuses on the numbers, not interpersonal relationships. But great leaders and an overall positive corporate culture is VERY IMPORTANT to long term corporate success. And […]

Filed Under: General Management, Uncategorized Tagged With: consultant, consulting, Corporate Culture, follower, great leaders, high tech, leadership, management, Phil Morettini, PJM Consulting, software, team player, tech, technology

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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