While the majority of our clients have B2B oriented businesses, quite a few are engaged in B2C markets as well. In many B2C markets the topic of how to sustain engagement with customers long term, thus creating “loyalty”, is essential. This is especially true with the effect that the Internet has on the ability of […]
Transforming Your Technology Company Culture Through Happy Employees
I’ve written about corporate culture a number of times in previous articles. While not as well-covered as the “harder” sciences of business management, it is still a topic of great interest to many tech businesses. In this article I’ll discuss 5 categories to consider if you have an interest in improving employee relationships, leading to […]
When Does a Software Industry Roll Up Make Sense?
In the software business, probably the second most popular topic (after VC funding) is mergers and acquisitions, or M&A. That’s likely because they both have to do with MONEY and folks tend to light up when dollar signs are involved. There are many types of tech M&A transactions, and specifically software and SaaS M&A transactions. […]
Are You Cut Out to Be a Tech Entrepreneur?
Entrepreneurship comes close to the standing of a revered religion in the US and many parts of the world. In the software and hardware tech industries, starting up a new business is so common it’s really part of the fabric of the business. So many out there dream of starting a company and becoming a […]
Formulating an Effective SEO and Content Strategy for Startups
Marketing is hard. Marketing is harder still for an early stage software, SaaS or hardware company. You are at a severe disadvantage in many respects vs. your larger, more established competitors: including brand, money, personnel resources and much more. One thing that can even the playing field is your expertise and knowledge, when coupled with […]
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