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By Phil Morettini Leave a Comment

The Importance of Product Positioning Strategy for Tech Companies

Product Positioning strategy is a topic which often is given short-shrift, especially early on in the life of a hardware or software company. But it’s not an issue that is peculiar to tech startups. I’ve run into positioning issues in technology businesses of all sizes, stages and categories, regardless of whether they are mobile software, […]

Filed Under: Product Marketing/Management Tagged With: 4Ps, hardware, marketing, positioning, positioning strategies, positioning strategy, product positioning, SaaS, software, tech, tech company, tech startup success, tech startups, technology company

By Phil Morettini Leave a Comment

Is There a Long-term Trend Away from Major US Tech Hubs Toward Distributed Teams & Remote Work?

This is a pretty hot topic as we sit here in such uncertain times. Economic downturns and other societal difficulties have often been the catalysts for major structural changes, both in  business best practices and society at large. So are we really going to see widespread fleeing of companies and tech employees away from the […]

Filed Under: Corporate Strategy, Operations Tagged With: Boston, distributed teams, major tech hubs, New York, remote work, remote worker, SaaS, silicon valley, slack, software, startup hubs, tech, tech center, tech hubs, work at home, work from home, work remotely, zoom

By Phil Morettini Leave a Comment

Is it Crazy to Launch a Startup Software Company During a Pandemic?

How good or bad will our economy be going forward? No one knows for sure, of course. But as I write this article US unemployment is approaching numbers not seen since the great depression, and the world economy as a whole isn’t much better off. Yet the US stock market (with the benefit of massive […]

Filed Under: SaaS, Startup/Early Stage, Uncategorized Tagged With: Bad economy, business downturn, Cloud Computing, innovation, market downturn, mobile software, Pandemic, software, software company, startup, tech

By Phil Morettini Leave a Comment

9 Common Marketing Mistakes Made By Software Companies

Marketing is viewed as a core activity for the great majority of the SaaS, cloud and mobile software companies. The rest give marketing activities short shrift at their own peril. But even among those that take it seriously, views on what strategy and tactics constitute “good marketing” varies. Often more importantly, how well a company […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management Tagged With: branding, content marketing, logos, marketing analytics, marketing budget, marketing messaging, marketing mistakes, marketing spend, PPC, SaaS, Social Media Marketing, software, software integration

By Phil Morettini Leave a Comment

Social Media Management Software Selection Tips

As most tech business folks know, social media marketing long ago became mainstream. If you’re not doing it in some form or fashion today, you’re not missing a differentiation opportunity. You’re ceding valuable opportunities to your competition, because they’re almost certainly engaged in social media marketing. So the question isn’t WHETHER to engage in social […]

Filed Under: Marcom, Online Marketing, Social media Tagged With: social media management app, social media management software, social media management tool, Social Media Marketing, social media marketing software, social media marketing tool

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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