Back in the day there really wasn’t anything called a “startup”. New companies were just all called “small businesses”. That ended with the tech startup success of the Microsofts and Googles of the world, who rapidly created large, successful companies not all that long after they were started. These days we romanticize the startup and […]
Digital Transformation – is it Important in Tech Marketing?
The term digital transformation is one that is thrown around a lot these days. It’s become a catch-all phrase that a lot of companies adapt and utilize in their marketing messages; many call it hype. As a result, I think that it’s usefulness has been somewhat diluted as the terminology becomes ever less well defined. […]
The Ideal Age for a Tech Startup Founder is?
I’ve run across many articles discussing this question over the years. Some of them are software or tech startup specific, while others take on the topic of founding any kind of startup company generally. I think it’s an interesting topic, one that I’ve thought about a lot as I’ve been a startup guy in one […]
Guest Post: Business owners, is your bookkeeping costing more than you know?
This month we have a special treat. It’s a guest article written by a colleague of mine, James Wheeler. James is fractional CFO serving a variety of businesses, including software and other technology companies. I have worked with James personally and recommend him highly for his expertise in corporate financial matters. Find out more on […]
The Importance of Product Positioning Strategy for Tech Companies
Product Positioning strategy is a topic which often is given short-shrift, especially early on in the life of a hardware or software company. But it’s not an issue that is peculiar to tech startups. I’ve run into positioning issues in technology businesses of all sizes, stages and categories, regardless of whether they are mobile software, […]
