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By Phil Morettini Leave a Comment

Social Media Management Software Selection Tips

As most tech business folks know, social media marketing long ago became mainstream. If you’re not doing it in some form or fashion today, you’re not missing a differentiation opportunity. You’re ceding valuable opportunities to your competition, because they’re almost certainly engaged in social media marketing. So the question isn’t WHETHER to engage in social […]

Filed Under: Marcom, Online Marketing, Social media Tagged With: social media management app, social media management software, social media management tool, Social Media Marketing, social media marketing software, social media marketing tool

By Phil Morettini 1 Comment

4 Common Types of Legal Issues Facing Software and Hardware Tech Startups

In most startups the founders are excited by a novel technology. Or maybe a new marketing approach or distribution strategy. Rarely is a group of founders enthused to be thinking about potential legal issues for startups that might trip them up. Unless there’s a lawyer among the founders, of course:-) But for almost every tech […]

Filed Under: Corporate Strategy, General Management, Operations Tagged With: Cap table, CCPA, data protection, GDPR, legal expenses, legal issues, legal issues for startups, Privacy, regulations, Regulatory, SaaS startup, software, Software as a Service, Startup Management

By Phil Morettini 1 Comment

Are Angel Investors Right for your Hardware or Software Business?

As I’ve written before, obtaining VC funding is the holy grail among many early stage tech company founders. But with rare exceptions,  a startup company needs to hit some milestones, demonstrating proof of concept, product/market fit and usually significant revenue traction before VCs will seriously consider an investment.  In addition, for many companies VC funding […]

Filed Under: Financing, Startup/Early Stage Tagged With: Angel Funding, angel investment, Angel investors, friends and family funding, Funding Rounds, fundraising, hardware, SaaS, SaaS startup, software, Startup Management, tech, VC, VC funding

By Phil Morettini Leave a Comment

8 Important Website Design Best Practices for Tech Companies

You’ve thrown up a website for your business. Maybe it’s new, maybe it’s been up for a while. Maybe you built your website enthusiastically, or maybe it was a chore. Even if you didn’t want to, you pretty much had to do it, because in business today if you don’t have one you stick out […]

Filed Under: Marcom, Online Marketing Tagged With: blog, branding, call to action, landing pages, mobile friendly, SaaS, tech, website design, website design best practices, website design errors

By Phil Morettini Leave a Comment

Managing Your Tech Company Out of the Startup Phase

Your company is still young, but things are changing. The business just doesn’t “feel” like it used to, probably in a number of different ways. The change has been good! You’ve been growing, but still, some of the things happening can become unsettling.  You know that as a CEO – or other C-Level manager – […]

Filed Under: General Management, Startup/Early Stage Tagged With: big company, business process, friends and family funding, Funding milestones, Funding Rounds, growth, institutional funding, process-oriented, Startup Management, startup phases, startup stages

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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