For you marketers and CEOs out there, I wanted to share a great resource to educate and keep you up to speed about this important topic. Jim Berkowitz is a long-time CRM expert, and his CRM Mastery E-Journal is just packed with information on the topic. This blog does a great job of tracking industry […]
High Tech PR
Among potential marketing mix ingredients of a software or hardware company, Tech PR, or Press Relations is high on my list. There’s a good reason for this. Often it is the most cost-effective tactic for lead generation, can build the company image, and help close more sales. Maybe best of all, it’s possible to do […]
Direct Email–Good or Evil?
One of the most misunderstood tools in the Marketer’s Bag of Tricks is direct email. There’s good reason for it, of course. Everyone hates SPAM! I expect that even the most evil, notorious spammers of the world have SPAM filters on their personal email accounts. The end result of this universal distaste of SPAM is […]
Software Product Development—the Unsolved Mystery of High Tech
One of the most puzzling things in high technology, especially for executives on the business side of things, is the software development process. It’s the high tech equivalent to the “Black Hole” phenomenon made famous in Astronomy. Endless resources can be poured into a software development project, yet there never seems to be an end […]
VC Blog
For those of you in early stage companies looking for funding, I wanted to let you know about an excellent site I have run across. It’s Allen Morgan’s Blog (http://allensblog.typepad.com/allens_blog/). Allen is a venture capitalist with Mayfield, one of the premier VC firms in Silicon Valley. I don’t know him personally, but his Blog is […]
