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By Phil Morettini 1 Comment

Pricing High Tech Products

Pricing is always an interesting topic, but even more so in the Hardware and Software worlds. In the consumer products business, if there is a package of frozen peas from Green Giant that’s priced at $3.99, you’re not likely to see someone else offering the same-size package of peas priced at $14.99. But in High […]

Filed Under: Corporate Strategy, market research, Pricing, Product Marketing/Management Tagged With: channel, channel sales, consultant, consulting, direct sales, distribution, distributor, early stage, forecast, hardware, high tech, management, market, market segment, market segmentation, marketing, Phil Morettini, PJM Consulting, Price, Pricing, product management, product marketing, Promotion, software, strategy, value, value pricing, value-based, value-based pricing

By Phil Morettini 2 Comments

High Tech Management & Leadership

What makes a great manager or leader in a High Tech company? Is it great technical knowledge or skill? Or is it the ability to be endlessly affable and convince people to do what you want, by the strength of likeability and personal relationships? Maybe getting people to perform by fear or grudging respect that […]

Filed Under: Corporate Strategy, General Management, Startup/Early Stage Tagged With: CEO, consultant, consulting, Corporate Culture, decentralized management, high tech, HP, HP Way, leader, leadership, management, Phil Morettini, PJM Consulting, senior management, software, startup, strategy, tech, technology

By Phil Morettini 4 Comments

Structuring High Tech Product Management

Tech Product Management–what does this mean in a the typical software or hardware company? What is the function, and where does it belong? I have a broad view on this as I’ve held permanent positions in a number of high tech concerns, as well as worked in this area with a great many software and […]

Filed Under: Pricing, Product Marketing/Management, Software/Product Development Tagged With: B2B, B2C, CEO, consultant, consulting, consumer software, distribution, hardware, high tech, management, market, market research, marketing, Phil Morettini, PJM Consulting, Pricing, product, Product Development, product management, product marketing, Promotion, software, technology

By Phil Morettini 1 Comment

International Distribution of Software Products

Have your ever heard (or thought) the following? “We’re a startup software company. We’ll attack our home market first, then think about international software distribution later.” Wrong answer! (In a lot cases, anyway). I work with a lot of startups and I hear the above all too often, especially when the founder or CEO comes […]

Filed Under: Business Development, Corporate Strategy, Distribution Channels, SaaS, Startup/Early Stage, VARs Tagged With: channel, channel sales, consultant, consulting, distribution, distributor, early stage, growth, international, Phil Morettini, PJM Consulting, SaaS, software, startup

By Phil Morettini Leave a Comment

Apple Computer

Apple Computer–one of my favorite topics in Corporate & Marketing Strategy. This is a company that apparently is even more hardy than felines–they seem to have already used up more than 9 lives. Apple has so many boom-bust cycles, and has been given up for dead multiple times. Today they are again on top of […]

Filed Under: B2C, Business Models, Corporate Strategy, General Management, hardware, Promotion, Software/Product Development

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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