Pricing is always an interesting topic, but even more so in the Hardware and Software worlds. In the consumer products business, if there is a package of frozen peas from Green Giant that’s priced at $3.99, you’re not likely to see someone else offering the same-size package of peas priced at $14.99. But in High […]
High Tech Management & Leadership
What makes a great manager or leader in a High Tech company? Is it great technical knowledge or skill? Or is it the ability to be endlessly affable and convince people to do what you want, by the strength of likeability and personal relationships? Maybe getting people to perform by fear or grudging respect that […]
Structuring High Tech Product Management
Tech Product Management–what does this mean in a the typical software or hardware company? What is the function, and where does it belong? I have a broad view on this as I’ve held permanent positions in a number of high tech concerns, as well as worked in this area with a great many software and […]
International Distribution of Software Products
Have your ever heard (or thought) the following? “We’re a startup software company. We’ll attack our home market first, then think about international software distribution later.” Wrong answer! (In a lot cases, anyway). I work with a lot of startups and I hear the above all too often, especially when the founder or CEO comes […]
Apple Computer
Apple Computer–one of my favorite topics in Corporate & Marketing Strategy. This is a company that apparently is even more hardy than felines–they seem to have already used up more than 9 lives. Apple has so many boom-bust cycles, and has been given up for dead multiple times. Today they are again on top of […]
