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By Phil Morettini 1 Comment

The High Tech House

So, looking around for a really big opportunity that isn’t yet being served? Look no further than the High Tech house. Yes, I know, all the big computer and consumer electronics companies are investing billions in the market for pumping entertainment content via fat pipes into and throughout the home. And no doubt, this is […]

Filed Under: B2C, Business Models, Corporate Strategy, enterprise software, hardware, Software/Product Development

By Phil Morettini Leave a Comment

Software as a Service

How should Software be delivered to users? Via traditional licenses? As “free” services supported by advertising? Or using a rental model referred to under several different labels such as Hosted, ASP, On Demand or SaaS. This has been very much in debate over the last few years. Back in the dot-com boom, the selling of […]

Filed Under: B2C, Business Models, Corporate Strategy, enterprise software, Product Marketing/Management, SaaS, Software/Product Development

By Phil Morettini 1 Comment

Pricing High Tech Products

Pricing is always an interesting topic, but even more so in the Hardware and Software worlds. In the consumer products business, if there is a package of frozen peas from Green Giant priced at $3.99, you’re not likely to see someone else offering the same-size package of peas at $19.99. But it’s different for SaaS […]

Filed Under: Pricing Tagged With: consulting, hardware, hardware pricing, high tech, market segment, market segmentation, mobile software pricing, Phil Morettini, PJM Consulting, Price, product management, product marketing, Promotion, SaaS pricing, software, value, value pricing, value-based, value-based pricing

By Phil Morettini 2 Comments

High Tech Management & Leadership

What makes a great manager or leader in a High Tech company? Is it great technical knowledge or skill? Or is it the ability to be endlessly affable and convince people to do what you want, by the strength of likeability and personal relationships? Maybe getting people to perform by fear or grudging respect that […]

Filed Under: Corporate Strategy, General Management, Startup/Early Stage Tagged With: CEO, consultant, consulting, Corporate Culture, decentralized management, high tech, HP, HP Way, leader, leadership, management, Phil Morettini, PJM Consulting, senior management, software, startup, strategy, tech, technology

By Phil Morettini 4 Comments

Structuring High Tech Product Management

Tech Product Management–what does this term mean in the typical software or hardware company? What is the function, and where does it belong? I have a broad view on this as I’ve held permanent positions in quite a number of high-tech concerns, as well as worked in this area with a great many software and […]

Filed Under: Product Marketing/Management, Software/Product Development Tagged With: consultant, consumer software, distribution, hardware, high tech, management, market research, marketing, Phil Morettini, PJM Consulting, Pricing, product, Product Development, product management, product marketing, Promotion, software, technology

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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