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By Phil Morettini 4 Comments

Structuring High Tech Product Management

Tech Product Management–what does this mean in a the typical software or hardware company? What is the function, and where does it belong? I have a broad view on this as I’ve held permanent positions in a number of high tech concerns, as well as worked in this area with a great many software and […]

Filed Under: Pricing, Product Marketing/Management, Software/Product Development Tagged With: B2B, B2C, CEO, consultant, consulting, consumer software, distribution, hardware, high tech, management, market, market research, marketing, Phil Morettini, PJM Consulting, Pricing, product, Product Development, product management, product marketing, Promotion, software, technology

By Phil Morettini 1 Comment

International Distribution of Software Products

Have your ever heard (or thought) the following? “We’re a startup software company. We’ll attack our home market first, then think about international software distribution later.” Wrong answer! (In a lot cases, anyway). I work with a lot of startups and I hear the above all too often, especially when the founder or CEO comes […]

Filed Under: Business Development, Corporate Strategy, Distribution Channels, SaaS, Startup/Early Stage, VARs Tagged With: channel, channel sales, consultant, consulting, distribution, distributor, early stage, growth, international, Phil Morettini, PJM Consulting, SaaS, software, startup

By Phil Morettini Leave a Comment

Apple Computer

Apple Computer–one of my favorite topics in Corporate & Marketing Strategy. This is a company that apparently is even more hardy than felines–they seem to have already used up more than 9 lives. Apple has so many boom-bust cycles, and has been given up for dead multiple times. Today they are again on top of […]

Filed Under: B2C, Business Models, Corporate Strategy, General Management, hardware, Promotion, Software/Product Development

By Phil Morettini Leave a Comment

My First Post!

Hi, I’m Phil Morettini. I am a Management Consultant to the High Tech industry, and I am starting this blog to offer my commentary on current events relevant to Management and Marketing in the High Tech biz. I plan on posting often, and would welcome your comments. Let me know what is on your mind, […]

Filed Under: Uncategorized

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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