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By Phil Morettini 1 Comment

International Distribution of Software Products

Have you ever heard (or thought) the following? “We’re an early-stage software company. We’ll attack our home market first, then consider selling software internationally later.” Wrong answer! (In a lot of cases, anyway). I have worked with a lot of SaaS, infrastructure, and mobile software companies in my career and I hear something similar to […]

Filed Under: Business Development, Corporate Strategy, Distribution Channels, SaaS, Startup/Early Stage Tagged With: channel, channel sales, consultant, consulting, distribution, distributor, early stage, growth, international, Phil Morettini, PJM Consulting, SaaS, software, startup

By Phil Morettini Leave a Comment

Apple Computer

Apple Computer–one of my favorite topics in Corporate & Marketing Strategy. This is a company that apparently is even more hardy than felines–they seem to have already used up more than 9 lives. Apple has so many boom-bust cycles, and has been given up for dead multiple times. Today they are again on top of […]

Filed Under: B2C, Business Models, Corporate Strategy, General Management, hardware, Promotion, Software/Product Development

By Phil Morettini Leave a Comment

My First Post!

Hi, I’m Phil Morettini. I am a Management Consultant to the High Tech industry, and I am starting this blog to offer my commentary on current events relevant to Management and Marketing in the High Tech biz. I plan on posting often, and would welcome your comments. Let me know what is on your mind, […]

Filed Under: Uncategorized

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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