As we all know, software product management is a multidimensional discipline that requires a deep understanding of technology, market dynamics, user needs, and business strategy. It involves defining the vision, gathering requirements, and the roadmap for a software product. Then overseeing the developers, and ensuring successful launch and adoption. But as the technology landscape evolves […]
Phil Morettini Interviewed in StrtupBoost Publication
Phil Morettini, President of PJM Consulting was recently interviewed by StrtupBoost, a startup-focused organization with a variety of services including fundraising, tech company pitch events, and digital marketing. The StrtupBoost community numbers in excess of 30,000 members. The interview with Mr. Morettini appears on the organization’s Medium Publication, also titled “StrtupBoost”. The interview covers Mr. […]
Too Little Revenue? Before Firing Sales Reps, Look At Your Value Chain
So what is the one thing that I most commonly hear when having an initial discussion with prospective software CEO clients? It is something like: “We have no sales”, “Our sales are below expectations”, “We aren’t meeting our Series A revenue milestones”, etc. You get the picture. The lifeblood of ANY company is sales. There […]
The Importance of Focus, Bootstrapping & Other Software Startup Necessities
I was talking to a first-time software entrepreneur recently, as I often do. As I was trying to give him some useful counsel, it struck me how I tended to give certain pieces of advice over and over during these types of discussions. So I thought I’d try to summarize some of these nuggets that […]
Enterprise Tech Sales: Top Down Selling vs. Bottom Up Marketing
Selling strategy is an under-appreciated aspect of a technology company’s overall business model strategy. Far too often I find the decision on how to approach sales being made haphazardly, or in many cases, not intentionally at all! A company will often just start hiring sales reps and turning them loose, with little upfront consideration on […]
