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You are here: Home / Services / Digital Marketing Services

Digital Marketing Services

Image Showing an Overview of  Digital Marketing Consulting and Services
Internet and Social Media Marketing Consulting

In addition to our strategic consulting services, PJM Consulting also provides a number of services important to the success of any technology company. Included in our offerings are Internet and Social Media marketing assistance to Software,Hardware and Internet-based companies. This includes the full range of strategic and tactical digital marketing activities from the bread and butter, tried and true methods to emerging approaches which often provide the best ROI.

Could an outside view on Internet marketing strategy from someone who has “been there before”? PJM Consulting provides advice and tactical assistance on the entire array of Internet marketing approaches, including Social Media, SEO, PPC campaigns, online PR, ecommerce, and much more to optimize a company’s Internet marketing strategy, tactics and results.

Do you currently have a hole in your team and need an interim Online Marketing Executive? PJM can provide one.

PJM Consulting has many years of experience in building and leading Software and related Technology companies and is a ready source for expert Internet Marketing advice as well as hands-on assistance.

If you’d like to get an idea of our expertise and how we think about Online Marketing or Social Media promotion, you can read a number of articles on our Blog. We have extensive social media platform marketing experience, including Linkedin, Twitter, Facebook, Google Plus and a variety of vertical social media sites.

We have instituted digital marketing campaigns in many market and technologies including Internet Directories, SaaS, Enterprise Software, Consumer Software, SMB software, Retail Management Systems, CMS’s, Corporate Networking, Semiconductors, Wireless, Embedded Products, CAD, Security software, Network Management, Backup & Systems Management Software, Photography Software, Imaging Peripherals and many more.

PJM has successfully attacked a wide variety of markets at a many different stages of company and market development.With a strong overall Internet Marketing and Social Media Marketing background, we can steer you through the difficult decisions that if not made optimally can be very expensive in both direct costs and lost growth.

Typical Digital Marketing Consulting Engagements:

  • Operational review of Digital Marketing strategy, staff, budgets, results
  • Institution of best practices across Internet and Social Media marketing activities
  • New online marketing strategies & tactics for products that have failed to gain market traction
  • Digital marketing outside vendor planning, selection and recruitment
  • Optimization of online promotional mix within organizational budgetary constraints
  • Assist with planning and execution of a new or redesigned website
  • SEO strategy and execution
  • PPC advertising (Google Adwords & Bing Ads) strategy and execution
  • Institute or improve and existing Social Media strategy (Linkedin, Twitter, Facebook, Google+)
  • Drive or assist in instituting or refreshing a content marketing campaign centered around a company Blog
  • Online press release campaign strategy and execution
  • Provide Interim senior management including CEO, COO, CMO,VP Marketing

PJM Consulting can design a digital marketing engagement to meet the needs of nearly any tech industry client–and more importantly–your needs.

Contact PJM Consulting to discuss Digital Marketing solutions to move your online promotion to the next level today!

The thing about Phil is that he'll tell it to you straight, whether you want to hear it or not. He is strong both strategically and tactically: for my company, he was instrumental in defining a go-to-market strategy and also in setting up and managing an effective online prospecting funnel. I highly recommend leveraging him to both define the strategy, then also to go forth and deliver on a long-term plan. He is worth every penny you spend on his services.

-Dev Bhatia, CEO SRCH2

Digital Marketing Articles

Is Outbound Marketing Dead?

The trend in the marketing world for some time has been away from "outbound marketing" towards "inbound marketing"--otherwise know as "content marketing", "permission … [Read More...]

Is SEO a Legitimate Marketing Technique?

I have definite ideas on this question. But what got my attention recently was a reference to SEO in a prime time television show (one of the legal dramas) on one of the major … [Read More...]

Trade Shows for Software & Technology Firms – Do They Still Make Sense?

Let's talk about what for a lot of folks is a marketing method from a bygone era: The Trade show, or Trade Fair as they're referred to in most places outside of the … [Read More...]

Lead Generation and Qualification

EVERY company that needs customers also needs a successful lead generation and qualification program. I work with software and hardware companies but this is a universal truth … [Read More...]

More Digital Marketing Articles

  • 8 Important Website Design Best Practices for Tech Companies
  • Key Components of Successful Customer Loyalty Programs
  • Tech Marketing on a Shoestring Budget
  • The Importance of Content Marketing for Tech Startups

Even More Digital Marketing Articles

Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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