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You are here: Home / Services / Product Management & Marketing

Product Management & Marketing

Product MarketingImage showing Product Management in a Tech Company & Product Management for Software & Hardware Companies

Product marketing, product management and product planning are core competencies of PJM Consulting. We can provide software and hardware companies with assistance across the spectrum of strategic and tactical marketing issues.

Do you need advice on software marketing strategy from someone who has “been there before”? PJM Consulting specializes in working with CEOs and other senior executives  to optimize a company’s marketing structure, strategy, tactics and results.

Do you currently have a hole in your team and need an interim CMO or VP Marketing? PJM can provide one.

Are you entering international markets or indirect distribution for the first time? PJM has many years of experience successfully planning, integrating and executing new product management, marketing and distribution strategies; we can head up the effort to get you off on the right foot.

With many years of experience in building, leading and consulting with the product marketing function of software and technology companies, PJM Consulting is a ready to provide you with customized expert advice and hands-on assistance to optimize your product marketing mix so you can increase your company’s traction in a your competitive market segment.

We have written many articles on software/hardware product marketing and product management. Feel free to read these and many other articles on our Blog, a sampling of which you can see on the right side of this page.

We are experts at matching technologies with market needs, planning new products, penetrating new markets, introducing totally new technology into existing markets, minimizing costs and wresting higher profits out of mature companies and product lines. Our specialty is the “tough” cases: Startups, turnarounds, hyper growth, new markets and other situations where market traction isn’t optimal or not occurring at all—and needs to improve quickly.

PJM Consulting is flexible, nimble & aggressive and can design an engagement to meet the needs of the almost any client.

Typical Product Marketing/Management Consulting Engagements:
  • New product planning, market research and market feasibility studies
  • Establishment/modification/implementation of worldwide distribution strategies – add a new channel or penetrate a new vertical or international marketin
  • New Marketing Strategies & Tactics for products that have failed to gain market traction
  • Operational review of software marketing plans/staff/budgets
  • Optimization of the promotional mix within organizational budgetary constraints
  • Strategic Partner Planning, Selection and Recruitment
  • Pricing review and adjustment to optimize product lifecycle return using a value-based pricing approach
  • Establish a new subsidiary and/or startup market penetration activities for a foreign company entering the US market with their products
  • M&A-Acquisition/divestiture strategy to optimize the software/hardware product mix
  • Provide Interim or part-time senior management including CMO,VP Marketing, VP Product Management/Marketing
  • Serve on Advisory Board or full Board Memberl of Early Stage Company

Contact PJM Consulting to discuss product marketing solutions to move your company to the next level today!

"We retained PJM Consulting to assist us with new product planning aimed at leveraging our printer technology into the emerging Internet-connected category.

Phil came up with several promising ideas and developed them into product concepts, in conjunction with our engineering staff. We valued his creativity and team approach, and look forward to working with him again in the future."

Karl Schwenkmeyer
Former Vice President-Marketing, Hewlett-Packard Company

Product Marketing & Management Articles

Marketing and Selling Technology Products through the Value-Added Reseller (VAR) Channel

Selling through multiple channels is one of my preferred strategies in technology marketing. If done properly, it allows a company to fully exploit its expensive, hard-earned intellectual property to … [Read More...]

Will SaaS Lead to the Death of Software Product Management?

There is a lot of talk in the software business these days about changing business models, particularly the trend toward SaaS (Software as a Service). Will SaaS business models completely dominate … [Read More...]

Finding the Right Market Niche

Every company would like to market their products in the largest possible market. So just point your products at the largest possible market they can address and charge forward, right? Wrong. For … [Read More...]

Forecasting New Technology Products

Forecasting is a thankless job. It's a lot like being a referee or umpire in your favorite sport; the only time a game official is noticed is when they do something wrong! Similarly, a forecaster's … [Read More...]

More PM Articles

  • B2C Strategies to Enhance Growth of B2B Software Companies
  • Lead Nurturing Programs for Tech Businesses
  • Software Product/Market Fit

More Posts from this Category

Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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