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By Phil Morettini 7 Comments

Channel Conflict

In my consulting practice I do a lot of work with software and hardware companies in area of channel development.  One of the hardest things to manage while growing a channel business is the inevitable conflict between all the players throughout your various distribution methods, including your direct sales force. Of course, my colleagues in […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, Retail, sales, VARs Tagged With: affilates, B2B, channel, channel sales, conflict, direct sales, distribution, distribution strategy, distributor, independent rep, Integrator, OEM, one step distribution, online sales, Phil Morettini, PJM Consulting, reseller, Retail, sales, sales rep, two step distribution, VAR

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B2B business model CEO channel channel sales consultant consulting consumer software Corporate Culture direct sales distribution distributor early stage Google growth hardware high tech internet M&A management market marketing Microsoft online Phil Morettini PJM Consulting product Product Development product management product marketing Promotion SaaS SaaS startup sales sales force seo software startup Startup Management strategy tech technology VAR VC Venture Capital

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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